5 Unconventional Ways to Get Links
Posted: Thu Dec 12, 2024 6:17 am
Providing valuable content is a mantra repeated in every content marketing training. Well-prepared and comprehensive material is supposed to be a magnet for users, which will spread virally across the web, collecting a lot of natural links in the process. How many such content have you heard about, how many such articles have you already prepared? Well, creating such content is not easy at all. The key to success may be universality.
Try to look at your industry from the outside for a moment - not through the prism of your offer or sales sources. Think about what information will be interesting for the average Joe.
This is probably what oponyo.pl did, creating a ranking of the most driver-friendly cities in Poland. The reliable and in-depth study meant that the content was cited by both automotive services and smaller and larger news portals. The list did not directly build the desire to buy tires (i.e. the core of Oponeo's activity), but it strengthened brand awareness, and at the same time generated a lot of valuable links, for which, in the SEO reality, you had to pay a fortune in WhitePress or Linkhouse.
driver-friendly city ranking - Oponeo
driver-friendly city ranking - Oponeo
Read also: How to check if the link is strong and how to implement effective link building .
The navigation system manufacturer TomTom decided on a similar solution, creating a ranking of the most congested cities in Poland. We at Silence! also gained several valuable links in this way, creating a widely commented on in Upper Silesia "Ranking of the visibility of information portals".
This method is probably also honey to the hearts of Googlers, because it realizes the idea of providing users with high-value content. The downside is the involvement of large forces in the preparation of such rankings. It must therefore be a compromise between the potential and the actual work necessary to do. The reward may be a large number of acquired links, most often of high quality.
ranking of portals in the Silesian Voivodeship - Silence!
ranking of portals in the Silesian Voivodeship - Silence!
Links through supporting charity collections
It combines pleasure with great utility. Our support can reach specific people who need help. You can redirect company funds to support charity collections. When transferring funds for this purpose, most intermediaries (e.g. siepomaga.pl) allow you to create your own profiles. In such places, you can leave a link to your company's website.
This is a noble action and at the same time useful for the SEO of the website (for example, DR in Ahrefs siepomaga.pl is a strong 78 and over 6690 referring domains), but also a beneficial PR move. You gambling data russia package can share the collection on your social media, set the goal of the campaign, the final deadline and the required budget.
Company profile siepomaga.pl, KS Agency
ranking of portals Company profile siepomaga.pl, KS Agency
Find the link location on Wikipedia
This is a good solution, especially for niche industries that are not yet well-covered on Wikipedia or when you have a unique service or product in your offer. The link from Wikipedia will be a nofollow link, but the importance of this service will certainly not be without influence on the transferred power.
This form of link building often requires Benedictine patience in finding a space for valuable additions to the slogan, and then waiting for approval. Our experience shows that there is plenty of space for this type of link, for example, in the cosmetics and industrial sectors.
From my own experience, I recommend this solution if you run a blog. In my case, it's a travel blog, and from my travels I often bring back a lot of information gathered "on the spot". It's just begging to enrich Wikipedia with new knowledge, and at the same time provide yourself with an attractive link to your website.
Participation in events – claim yours!
Whenever you speak at conferences, conduct training sessions or present your offer, try to ask for a link. This is a common practice, so don't be afraid of the organizer not taking your offer well. Also, keep a close eye on the reports from events you've attended - every review of your work is a good place to link. Thank the author for their interest and ask if it's possible to add a link.
You don't have to be a speaker to try this form of link building. Your company can become a sponsor or patron of the event. Most often, all entities supporting the event are listed in the footers of press releases or on the organizer's website, in the event description. This is a great place to link information about your participation appropriately.
Local activity, i.e. links for local positioning
If you run a locally oriented business, try to get involved in the lives of the residents. For local positioning , an important source of obtaining links are information portals, locally similar to the headquarters of your company, as well as other sites related to such a place.
The more you can be seen in the local field, the greater the chances of natural linking from local sources. Are you preparing a Noble Parcel with your employees for a family from your city? Are you donating protective masks to support the local hospital? All this will look good from a PR perspective, but at the same time it will allow you to appear in local media and gain a link. Remember to prepare a press release to increase the chances of publishing a mention.
Try to look at your industry from the outside for a moment - not through the prism of your offer or sales sources. Think about what information will be interesting for the average Joe.
This is probably what oponyo.pl did, creating a ranking of the most driver-friendly cities in Poland. The reliable and in-depth study meant that the content was cited by both automotive services and smaller and larger news portals. The list did not directly build the desire to buy tires (i.e. the core of Oponeo's activity), but it strengthened brand awareness, and at the same time generated a lot of valuable links, for which, in the SEO reality, you had to pay a fortune in WhitePress or Linkhouse.
driver-friendly city ranking - Oponeo
driver-friendly city ranking - Oponeo
Read also: How to check if the link is strong and how to implement effective link building .
The navigation system manufacturer TomTom decided on a similar solution, creating a ranking of the most congested cities in Poland. We at Silence! also gained several valuable links in this way, creating a widely commented on in Upper Silesia "Ranking of the visibility of information portals".
This method is probably also honey to the hearts of Googlers, because it realizes the idea of providing users with high-value content. The downside is the involvement of large forces in the preparation of such rankings. It must therefore be a compromise between the potential and the actual work necessary to do. The reward may be a large number of acquired links, most often of high quality.
ranking of portals in the Silesian Voivodeship - Silence!
ranking of portals in the Silesian Voivodeship - Silence!
Links through supporting charity collections
It combines pleasure with great utility. Our support can reach specific people who need help. You can redirect company funds to support charity collections. When transferring funds for this purpose, most intermediaries (e.g. siepomaga.pl) allow you to create your own profiles. In such places, you can leave a link to your company's website.
This is a noble action and at the same time useful for the SEO of the website (for example, DR in Ahrefs siepomaga.pl is a strong 78 and over 6690 referring domains), but also a beneficial PR move. You gambling data russia package can share the collection on your social media, set the goal of the campaign, the final deadline and the required budget.
Company profile siepomaga.pl, KS Agency
ranking of portals Company profile siepomaga.pl, KS Agency
Find the link location on Wikipedia
This is a good solution, especially for niche industries that are not yet well-covered on Wikipedia or when you have a unique service or product in your offer. The link from Wikipedia will be a nofollow link, but the importance of this service will certainly not be without influence on the transferred power.
This form of link building often requires Benedictine patience in finding a space for valuable additions to the slogan, and then waiting for approval. Our experience shows that there is plenty of space for this type of link, for example, in the cosmetics and industrial sectors.
From my own experience, I recommend this solution if you run a blog. In my case, it's a travel blog, and from my travels I often bring back a lot of information gathered "on the spot". It's just begging to enrich Wikipedia with new knowledge, and at the same time provide yourself with an attractive link to your website.
Participation in events – claim yours!
Whenever you speak at conferences, conduct training sessions or present your offer, try to ask for a link. This is a common practice, so don't be afraid of the organizer not taking your offer well. Also, keep a close eye on the reports from events you've attended - every review of your work is a good place to link. Thank the author for their interest and ask if it's possible to add a link.
You don't have to be a speaker to try this form of link building. Your company can become a sponsor or patron of the event. Most often, all entities supporting the event are listed in the footers of press releases or on the organizer's website, in the event description. This is a great place to link information about your participation appropriately.
Local activity, i.e. links for local positioning
If you run a locally oriented business, try to get involved in the lives of the residents. For local positioning , an important source of obtaining links are information portals, locally similar to the headquarters of your company, as well as other sites related to such a place.
The more you can be seen in the local field, the greater the chances of natural linking from local sources. Are you preparing a Noble Parcel with your employees for a family from your city? Are you donating protective masks to support the local hospital? All this will look good from a PR perspective, but at the same time it will allow you to appear in local media and gain a link. Remember to prepare a press release to increase the chances of publishing a mention.