1. Combining subpages into one
If keyword cannibalization concerns, for example, articles that are thematically similar, you can consider merging them into one entry, and the redundant URL should redirect to the appropriate page ( 301 redirect ).
2. Removing unnecessary categories and tags
Rebuilding the structure of a store or blog often has a positive effect on the problem of cannibalization. By creating a well-thought-out website structure, we avoid situations where two pages are gambling data taiwan package optimized for the same phrases. It is important to remember to redirect the deleted addresses to similar URLs, and not to the main page as it happens.
3. Canonical
If removing a category or view is out of the question, it is worth adding a link tag to the subpage with the attributes: rel="canonical" and " . In this way, we give a signal to robots that valuable content that should be indexed is located at a different URL. Unfortunately, this is not a binding directive and it often happens that robots ignore this entry in the code. In such a situation, it may be useful...
4. No index
Adding a meta tag with the attributes name="robots" and content="noindex" in the head section tells robots not to index this subpage. You can also use blocking at the HTTP response level by adding the X-Robots-Tag header.
5. Internal linking
The cannibalization problem is also a result of inconsistent internal linking. You should make sure that anchors containing similar keywords lead to the same URL. It is a mistake to link the same anchor - for example "children's bikes" - to several different subpages: a category, a blog post or a tag.
6. Link profile optimization
Links from external domains are very powerful. If the home page collects links from different anchors, it may turn out that it will cannibalize with the store category. While the number of external links in exact match should be limited, those that do exist should direct to a dedicated subpage.
7. Thoughtful creation of new content
When creating new articles or subpages, it is worth considering whether keyword cannibalization with those already present on the site will occur. If there is a justified concern about this, it is better to update previously published content than to create something new.
8. Deoptimization
When nothing else works, and we want a given subpage to remain on the site for some reason, we should de-optimize it, i.e. perform the reverse process of optimization. Changing meta tags, removing key phrases from the content, limiting the number of internal and external links - all of these actions should, over time, make the subpage stop competing with another for a higher position on the key phrase.
Keyword Cannibalization - Causes, Effects, Countermeasures
Keyword Cannibalization - Causes, Effects, Countermeasures
The last word
Cross-page cannibalization is a mostly negative phenomenon. It contributes to lower CTR or achieving lower than expected positions. However, there are cases when having two results in the top will give you a huge advantage over the competition. Therefore, before taking action, it is extremely important to analyze the phenomenon and see if keyword cannibalization is really a problem in our case.
