Core Web Vitals from 2021 will cover issues such as:
loading page,
interactivity,
visual stability.
Google Page Experience
Google Page Experience
Google also announced that it plans to systematically expand Core Web Vitals with new factors. The goal of such actions is to create user-oriented website functionality and provide the user with efficient and satisfactory interaction with the service.
Initially, Core Web Vitals will include:
Largest Contentful Paint (LCP) - page load; this metric measures the performance of page loading/loading and should be less than 2.5 seconds;
First Input Delay (FID) - interactivity; measures the response time of the page to user action and this factor should not exceed 100 milliseconds;
Cumulation Layout Shift (CLS) - visual stability; this indicator measures the time it takes for the page to load until the final arrangement of elements and should be less than 0.1. This indicator is intended to protect the user from accidentally clicking on an ad or other link that was selected due to a change in the page layout.
Core Web Vitals Factors
Core Web Vitals Factors
In fact, SEO and UX share many common principles that, when followed, positively influence each other.
When done correctly, UX and SEO work together to bring us closer to our common goal of conversion.
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Search results
UX activities concern the website, while an SEO specialist gambling data turkey can start their activities much earlier. Creating specific emotions can start before the user even appears on our website. The point of contact is the search results.
So how do you make a great first impression?
There are a few important aspects that go into generating interest in search results:
Phrase targeting - in recent years, there has been a trend in which Google aims to ensure that the user actually gets the best answer to their query, by which it promotes pages that most accurately answer the user's query. Hence, it is worth thoroughly verifying the first search results, because it may turn out that phrases that may be synonyms for us, in fact return different search results.
Comparison of user queries and intents in SERPs
Comparison of user queries and intents in SERPs
URL address - UX and SEO are very consistent on this topic - user-friendly, i.e. short and readable URL addresses are much more memorable for the user and inspire greater trust;
Title - proper optimization of the page title and including appropriate keywords in it can influence the user's decision in our favor. Thanks to the title tag, the user immediately sees what he can expect from our website;
Meta description - appropriately optimized and interestingly written, containing a call to action, can also encourage the user to visit our website.
Adaptation to mobile devices
More than 50% of website visits come from mobile devices. For this reason, Google wants to stop ignoring the needs of users using certain devices by finally implementing the mobile-first index . As the name suggests, the mobile version of the website becomes the starting point for Google to evaluate positions in the search engine.
Mobile-friendly website test
Mobile-friendly website test
Page speed
Today's Internet users are not very patient, so if a website takes too long to load, we may suffer the consequences of the user abandoning the website and choosing a competitor's offer.
To verify the speed of the page, you can use the following tools:
Page Speed Insights, Pingom Tools or GT Metrix . Using the suggestions contained in them, we can improve the parameters related to the speed of the page.
