Navigation - Information Architecture
Posted: Thu Dec 12, 2024 6:19 am
From a UX perspective, clear and user-friendly navigation is key to the reception of a website. The user must be able to efficiently find the information they need and check where they are currently on the website. The search engine on the website, which is also extremely important, does not always fulfill its function and does not guarantee that the user will quickly find what they are looking for. The user often uses the search engine only when the main internal linking structure fails them. A properly designed menu combines both UX and SEO. Appropriate category naming and anchor texts affect the positioning process.
Internal links
In addition to the appropriate description of internal links, links also fulfill other roles that are related to UX. When we add links to related entries or products in the content, we increase the time the user stays on the page and at the same time, in an accessible way, we give the recipient access to content that may be of interest to them. Links in modules with similar or complementary products can also contribute to an increase in revenue by increasing the value of the shopping cart.
Call-to-action buttons
Call to action is usually an interactive element in the form of a graphic or text link, intended to take the user to a specific action location.
From an SEO perspective, the anchor text used to gambling data turkey phone number describe a given link is particularly important. For UX, it is important whether the user reacts appropriately to a given element and performs a specific action, which translates into a conversion state. Microcontent, contrary to appearances, is often very important - when used properly, it can bring measurable results.
Content
Texts written for SEO purposes are not always of high quality - they often fail to meet the user's expectations. It is worth remembering that their role should not be limited to including the right amount of keywords. Texts should also interest the user and encourage them to stay on the site longer.
The modern user scans text rather than reads it carefully, which is why it is important to use elements that visually enrich the content. These include:
headings (containing keywords and organizing the content),
lists and bullet points,
bold text.
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Testing
Testing new solutions is a guiding principle of UX, which is also worth applying in SEO. Currently, we optimize websites not only for search engine robots and algorithms, but above all for users – ordinary people. Relying solely on your own experiences can be wrong and sometimes harmful. Therefore, to provide yourself with a broader perspective, it is worth testing different solutions and using A/B tests.
Close cooperation of UX and SEO is not the future, but the current reality. Effective positioning ceases to exist without properly implemented elements in the field of User Experience. By combining these two fields, we can obtain an increase in conversion and a site adapted to new standards and user expectations.
This ideal pair is reflected in the increasingly popular field of online marketing called SXO. Given Google's approach to user experience and behavior, it is possible that we can already announce a bright future for this pair.
Internal links
In addition to the appropriate description of internal links, links also fulfill other roles that are related to UX. When we add links to related entries or products in the content, we increase the time the user stays on the page and at the same time, in an accessible way, we give the recipient access to content that may be of interest to them. Links in modules with similar or complementary products can also contribute to an increase in revenue by increasing the value of the shopping cart.
Call-to-action buttons
Call to action is usually an interactive element in the form of a graphic or text link, intended to take the user to a specific action location.
From an SEO perspective, the anchor text used to gambling data turkey phone number describe a given link is particularly important. For UX, it is important whether the user reacts appropriately to a given element and performs a specific action, which translates into a conversion state. Microcontent, contrary to appearances, is often very important - when used properly, it can bring measurable results.
Content
Texts written for SEO purposes are not always of high quality - they often fail to meet the user's expectations. It is worth remembering that their role should not be limited to including the right amount of keywords. Texts should also interest the user and encourage them to stay on the site longer.
The modern user scans text rather than reads it carefully, which is why it is important to use elements that visually enrich the content. These include:
headings (containing keywords and organizing the content),
lists and bullet points,
bold text.
Let's talk about advertising your business on the Internet
Contact us!
Testing
Testing new solutions is a guiding principle of UX, which is also worth applying in SEO. Currently, we optimize websites not only for search engine robots and algorithms, but above all for users – ordinary people. Relying solely on your own experiences can be wrong and sometimes harmful. Therefore, to provide yourself with a broader perspective, it is worth testing different solutions and using A/B tests.
Close cooperation of UX and SEO is not the future, but the current reality. Effective positioning ceases to exist without properly implemented elements in the field of User Experience. By combining these two fields, we can obtain an increase in conversion and a site adapted to new standards and user expectations.
This ideal pair is reflected in the increasingly popular field of online marketing called SXO. Given Google's approach to user experience and behavior, it is possible that we can already announce a bright future for this pair.