If we want to go a level higher with our optimization, a search engine results analysis program will be invaluable help, which will tell us how much phrase saturation the page should have and what words to use to position for the selected phrase. In this category, the undisputed leader is currently Surfer SEO . It has by far the largest database of studied factors. Its big advantage is the ease of use for beginner SEO specialists and the possibility of deep analysis for SEO specialists.
Offsite, or analysis of links and page strengths
It's time for tools that will help us with offsite positioning. Here, the most important action is building a trusted and strong set of backlinks to our site. In order to assess the current situation, potential opportunities, and our competition, we need a tool that collects links from websites and is able to assess their quality as accurately as possible. Of course, no tool has the data that Google uses. These are only closer or further approximations. Despite its imperfections, this is an important aid in positioning the site.
There are several tools that we can use for this purpose. Each has its pros and cons, each has its fans and opponents, and practically each is paid. Most often, in the free version, we will be able to review a gambling data vietnam sample of external links and receive other limited data. Sometimes, after verifying the domain, we will receive full data for our site, but we will not receive it for the competition's sites - we will have to pay for that.
Where can we check links to the site:
Ahrefs,
Majestic,
SEO Spyglass,
Surfer SEO.
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What else might be useful to us?
Google Analytics
It is also worth mentioning Google Analytics . Although it is not a typical SEO tool, most specialists use it regularly. With recent changes in Google, the quality of the website is becoming increasingly important in SEO. That is why we need to know what happens to users who enter our website. Does the website attract or repel users? What is the average time on the page and the bounce rate? Statistics from Google Analytics will answer these questions.
Position monitoring - analysis of the effectiveness of our actions
It is difficult to assess the effectiveness and profitability of our actions without analyzing the effects. We can measure the effects in several ways. It is definitely worth remembering about Google Search Console and Google Analytics. When we need more precise data, we can use keyword position monitoring. Such website position monitoring checks the position of a given keyword every day. Thanks to this, we will see what is happening with the phrases we are interested in and whether our actions are increasing their positions. Such data is more accurate than from Google Search Console due to the lack of search results personalization effect - which is why it is in the toolkit of practically every SEO specialist.
Competition analysis
Perhaps, apart from our website, we are also curious about what our competition is doing? What if we could check what phrases our competition is visible for? Of course, there is a way to do it. This is possible thanks to tools useful for competition analysis: Senuto and SEMSTORM. You will also find such functionality in Ahrefs and several other foreign tools. Thanks to them, you will find the competition in search results and assess its effectiveness in SEO. You will also compare the effectiveness of your actions in relation to the actions of your competitors - which is a very interesting comparison, especially when you perform website positioning for clients .
Summary
Above I have presented the most important tools without which I cannot imagine my daily work as an SEO specialist. Like every specialist, I have my favorite set and I hope that thanks to this article you will find yours. It is always worth testing different tools and choosing those that will be helpful for you.
