Local SEO - Positioning in Google Maps
Posted: Thu Dec 12, 2024 6:20 am
What's more, it often happens that even when searching for a phrase that does not include a location, maps also appear. Google displays them for those queries for which they are clicked. This means that a good position on the Google Map is very valuable. Especially since the number of results has been limited to three. However, what to do to make local SEO bring results? You will find the answer to this question in the guide below. I invite you to read!
Contents:
Create a Google My Business profile
Get reliable customer reviews
Complete your Google business profile with basic information
Add new content to your profile regularly
Optimize your website content
Adapt your website to mobile devices
Pay attention to the speed of the page
Eliminate basic website errors
Take care of UX - User Experience
Develop page content
Don't underestimate the power of link building
Analyze your competitors' activities
Google icon
1. Create a Google My Business profile
Despite the fact that the Google My Business card is currently extremely popular, a significant percentage of Polish companies still do not have one, and this is the basis of local SEO. It helps to increase the company's reputation and contributes to greater traffic on the website and customer acquisition. Setting up such a profile is free, trivially simple and very quick. Additionally, thanks to it you can create a business.site website, which is often an alternative to a website. If your company does not yet use a profile in Google - create one, because it is of great importance, especially for local SEO.
Find out how to add your business to Google Maps .
Increase your visibility in local search results
Order a free quote!
Your company email *
Phone number
Page address
Content of the inquiry
* I consent to KS Sp. z o. o. (NIP: 6852338589) sending gambling data vietnam phone number cooperation proposals to the email address I provided and to using it for email communication for marketing purposes. I also consent to being contacted by phone in order to process my offer application.
(read more)
2. Get reliable customer reviews
Positive reviews from reliable sources are particularly valued by Google and have a huge direct impact on local search results. In addition, they help customers make a decision to use the offer. Currently, over 85% of users treat reviews on websites as a recommendation from a friend. For this reason, it is worth taking care of them. How can you get reviews for your company? Promotions or other marketing campaigns will certainly help you with this. You can also set discounts and rebates on products or services and many others. Of course, you can also ask customers to write reviews about the company using, for example, a review template. This will help not only strengthen the credibility of the business, but also improve the relationship between your company and its customers.
Get opinions
Complete your profile
3. Complete your Google business profile with basic information
The Google My Business profile should be filled with information about the company and its offer: products and services. First of all, you need to standardize your contact information. Make sure that the company address matches the address provided on the website, the same applies to phone numbers and the company name. Add opening hours, both in the profile and on the website.
To strengthen the local SEO of the company, it is also worth taking care of content marketing. The content of the description and services should include references to the location. If the company is located in Warsaw - you should provide this information in the description, you can add a specific district, street or directions. I do not recommend repeating information about the location more than twice. The content should be attractive primarily to potential customers, not only to Google.
4. Add new content to your profile regularly
Google My Business allows you to add new content/entries in a similar way to profiles in other social media: FB or Twitter. When adding posts or articles to Facebook, remember to do the same in Google. It is worth referring to the location and services offered in the content. It should also be saturated with keywords. However, the content should be attractive to the user, so avoid frequent repetition of keywords or words related to the location.
Add content
Do you run a local business and are looking for a way to reach your customers?
Choose positioning in Google Maps!
Check out the offer
Optimize your content
5. Optimize your website content
In local SEO, website optimization is also extremely important. There are many elements that should be avoided and many that should be placed on the page to strengthen the local business. Let's focus on the most important ones:
Header configuration, especially H1, which should ideally appear only once in the content of the subpage/landing page. Preferably in a visible place. The header should be distinguished by its size and placed at the top so that it is visible without scrolling the page.
Meta descriptions: Title and Description should be set so that they reflect the content of the page and refer to the location. When describing, take care of the so-called Call to Action to increase CTR . Description is not visible with the map, but is very important when the page is found in traditional organic results. Titles and descriptions of pages should be set unique for each subpage.
Contents:
Create a Google My Business profile
Get reliable customer reviews
Complete your Google business profile with basic information
Add new content to your profile regularly
Optimize your website content
Adapt your website to mobile devices
Pay attention to the speed of the page
Eliminate basic website errors
Take care of UX - User Experience
Develop page content
Don't underestimate the power of link building
Analyze your competitors' activities
Google icon
1. Create a Google My Business profile
Despite the fact that the Google My Business card is currently extremely popular, a significant percentage of Polish companies still do not have one, and this is the basis of local SEO. It helps to increase the company's reputation and contributes to greater traffic on the website and customer acquisition. Setting up such a profile is free, trivially simple and very quick. Additionally, thanks to it you can create a business.site website, which is often an alternative to a website. If your company does not yet use a profile in Google - create one, because it is of great importance, especially for local SEO.
Find out how to add your business to Google Maps .
Increase your visibility in local search results
Order a free quote!
Your company email *
Phone number
Page address
Content of the inquiry
* I consent to KS Sp. z o. o. (NIP: 6852338589) sending gambling data vietnam phone number cooperation proposals to the email address I provided and to using it for email communication for marketing purposes. I also consent to being contacted by phone in order to process my offer application.
(read more)
2. Get reliable customer reviews
Positive reviews from reliable sources are particularly valued by Google and have a huge direct impact on local search results. In addition, they help customers make a decision to use the offer. Currently, over 85% of users treat reviews on websites as a recommendation from a friend. For this reason, it is worth taking care of them. How can you get reviews for your company? Promotions or other marketing campaigns will certainly help you with this. You can also set discounts and rebates on products or services and many others. Of course, you can also ask customers to write reviews about the company using, for example, a review template. This will help not only strengthen the credibility of the business, but also improve the relationship between your company and its customers.
Get opinions
Complete your profile
3. Complete your Google business profile with basic information
The Google My Business profile should be filled with information about the company and its offer: products and services. First of all, you need to standardize your contact information. Make sure that the company address matches the address provided on the website, the same applies to phone numbers and the company name. Add opening hours, both in the profile and on the website.
To strengthen the local SEO of the company, it is also worth taking care of content marketing. The content of the description and services should include references to the location. If the company is located in Warsaw - you should provide this information in the description, you can add a specific district, street or directions. I do not recommend repeating information about the location more than twice. The content should be attractive primarily to potential customers, not only to Google.
4. Add new content to your profile regularly
Google My Business allows you to add new content/entries in a similar way to profiles in other social media: FB or Twitter. When adding posts or articles to Facebook, remember to do the same in Google. It is worth referring to the location and services offered in the content. It should also be saturated with keywords. However, the content should be attractive to the user, so avoid frequent repetition of keywords or words related to the location.
Add content
Do you run a local business and are looking for a way to reach your customers?
Choose positioning in Google Maps!
Check out the offer
Optimize your content
5. Optimize your website content
In local SEO, website optimization is also extremely important. There are many elements that should be avoided and many that should be placed on the page to strengthen the local business. Let's focus on the most important ones:
Header configuration, especially H1, which should ideally appear only once in the content of the subpage/landing page. Preferably in a visible place. The header should be distinguished by its size and placed at the top so that it is visible without scrolling the page.
Meta descriptions: Title and Description should be set so that they reflect the content of the page and refer to the location. When describing, take care of the so-called Call to Action to increase CTR . Description is not visible with the map, but is very important when the page is found in traditional organic results. Titles and descriptions of pages should be set unique for each subpage.