Adapting the site to mobile devices
Loading speed
7. Pay attention to the speed of the page
Despite the fact that the speed of the Internet is constantly increasing, there are still connections with lower bandwidth. Internet access on mobile devices is also not perfect. There are often problems with coverage, etc. For this reason, it is necessary to ensure that the speed of the website is at a high level. Do not underestimate the role of hosting, but also image compression. If the image is visible on the website in a resolution of 600px by 400px, use this image size so as not to burden the connection. Each text should be placed as a paragraph. Avoid placing text in graphics in the form of .jpg or .png, because it leads to an increase in the "weight" of the page, and thus an increase in loading time. How to check if the website is faster than its competitors? Here is a free tool for testing:
8. Eliminate basic website errors
Basic errors on websites that are very common are the lack of meta data, especially title. We often see suboptimal use of headings and unattractive content or spelling and punctuation errors. One of the most common errors is duplicate content, i.e. non-unique/copied content. If a website contains duplicate content, its rating by Google is significantly lowered. Duplicating texts or even images is suboptimal, so make sure that the content you add to the website is unique.
Eliminate errors
Take care of UX
9. Take care of UX - User Experience
All elements of website and Google profile optimization should be implemented with the user in mind. When positioning locally, take care of UX and a low bounce rate. It is worth adding unique graphics, photos (perhaps those that contain elements characteristic of the company's location in a given city) or even videos showing the operation of the products or services you offer.
10. Develop your site content
Not all elements placed on a website will be perfect gambling data vietnam package from the start, so they should be improved, modified and additional texts should be added. Systematic development of the website is a positive signal to Google and will help you achieve better positions in local search results, for your website. There are many possibilities related to content development and content marketing, such as running a blog.
Develop content
The power of link building
11. Don't underestimate the power of link building
Organic link building is a difficult process. Obtaining links to a website is very time-consuming, but I am sure that it will pay off in higher positions in search results. Even if it takes a few weeks to obtain one link - it is worth it! The harder it is to obtain a valuable link - the more valuable it is. Remember not to try to automate this process and not to use techniques that are not compliant with Google's regulations. This will pay off in the future in the form of stable high positions for valuable keywords that you are positioning.
In the case of local positioning, this is a particularly difficult process, because the links you acquire should be local or industry-specific. This will make local positioning of the website and business card even more effective. When creating them, it is worth including information such as: company name, contact details (phone number, email address), link to the website, and opening hours.
12. Analyze your competitors' activities
One of the most important elements in the whole puzzle. Analyzing the activities of competitors is a mine of knowledge, for example in the field of link building, content quality or page speed. There are many tools that help you to examine the activities of the best competitors in your industry. The best tools are paid, but you can find free equivalents that have limited functionality. Examples of free tools are browser plugins related to the SEO industry or online tools for generating website audits in terms of positioning. This step is an inseparable element that cannot be omitted, because local companies operating in small areas work really hard to conquer the list of search results. You simply have to be better, and this will translate into increased visibility of your website and the entire company on the web.
Analyze the competition
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Systematic work on your website will help you achieve success. Local positioning is difficult because it requires a more comprehensive approach than SEO on a national scale, but by taking care of the above 12 points you can achieve great results and collect the highest positions among search results. However, you must remember that local positioning requires systematicity, especially your business card, which you should look after almost every day.
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