Place your logo in the header of your design, it is one of the best and most visible places for your users to recognize you.
It is essential that the design is aligned with the company's corporate image, this is part of the company's identity and generates a visual relationship between the message and the brand.
“It is essential that the design is aligned with the company's corporate image, this is part of the company's identity and generates a visual relationship between the message and the brand.”
Regarding typography, you can play around with its sizes and colors to highlight titles, for example.
The most important thing when choosing fonts is that they are legible, so australia company email list forget about those that are aesthetically beautiful but difficult to read.
Surely, there are also some fonts included in the brand image manual, so the ideal is to implement the same ones so as not to lose identity.
Take the risk of creating different formats in your messages such as videos, GIFs or other types of interactive media.
Video, for example, is the most popular type of content nowadays and helps a lot to connect with your audience. Likewise, other types of formats are very attractive and allow for the development of some pretty clever ideas.
It is also valid and appropriate to use content from your social networks or testimonials and positive comments that your clients have made on other media. These types of strategies generate interaction and trust.
If you want a more concise acquisition or loyalty strategy , email marketing is a good option.
Through newsletters you can inform your community or target audience about news about your brand or topics of interest.
Not only does this serve as a means of information, it is also a good way to maintain constant communication with your followers. It is an ideal way to make them feel closer to the brand.
As you may have seen, Inbound Marketing has great potential in the fashion industry.
The days when it was necessary to go to a tailor's shop to get an evening dress or a wedding suit are long gone. Today, they are within our reach thanks to the digital age.
Anyone who wants to stay ahead of the times must adapt to these new business and marketing models. And the fashion industry is one of them.
Use this scenario to your advantage to highlight your product and attract the attention of the market you want to reach, without doing so in an invasive way. Without a doubt, this is an effective way to increase your sales and become a reference within the sector in which you operate.
