Inbound Marketing Strategies to Strengthen CEM or CXM
Posted: Thu Dec 12, 2024 9:39 am
An important part of achieving customer satisfaction is providing quality content throughout the purchasing process. Therefore, good lead management is essential to achieve customer loyalty.
What impact can CEM or CXM have on your sales?
If it is still not clear why you should care about having good customer experience management , here are some interesting facts. Although this is a management focused on customer satisfaction, it also generates direct benefits for the company.
And since sales are a fundamental point for the development and sustainability of the company, we will talk a little about the influence of CEM on them.
According to research conducted by Salesforce , 67% of users indicate that their expectations of satisfaction with brands are higher than ever. And in turn, 80% of them indicated that attention and service are as important as the product they are purchasing.
This tells us one thing: customers must be satisfied with the service in order to be satisfied with the product. Which, without a doubt, has an impact on sales.
Regarding the power of satisfaction in sales. In the same study, 57% of users stopped buying products from a brand due to a bad experience, which affects repeat business. In addition, 62% tell others about their bad experience, which affects new leads.
And as an important point, 79% of users are willing to share personal information in order to obtain an efficient and personalized service. This personal information will be vital to be able to track the customer's buying cycle and encourage loyalty.
[Tweet “79% of users are willing to share personal information in order to obtain an efficient and personalized service”]
In short, new consumers consider customer service and attention as a uk business email list determining factor in their purchasing decision. This means that customer experience management has a direct relationship with the company's sales at various levels.
In the search for maximum customer satisfaction and quality of service, each company must base itself on its own objectives and characteristics. Not all customers can be loyalized in the same way, or at the same time.
That's why it's vital to have a thorough understanding of your customers' interests and needs. Only then will you be able to provide them with a tailored and personal experience.
However, there are certain strategies and actions that can be applied to increase the effectiveness of your customer experience management. Here are some of them:
Keeping the focus on the customer
Although it may seem simple, many companies have failed to have a real perception of the importance of focusing on customer well-being. And since this is a comprehensive and multidisciplinary process, it is essential that all business areas are connected to the same objective.
Furthermore, when the company understands the needs of the customer, it will be able to channel the comments and opinions in a constructive way. In this way, it will be possible to get the most out of the feedback.
What impact can CEM or CXM have on your sales?
If it is still not clear why you should care about having good customer experience management , here are some interesting facts. Although this is a management focused on customer satisfaction, it also generates direct benefits for the company.
And since sales are a fundamental point for the development and sustainability of the company, we will talk a little about the influence of CEM on them.
According to research conducted by Salesforce , 67% of users indicate that their expectations of satisfaction with brands are higher than ever. And in turn, 80% of them indicated that attention and service are as important as the product they are purchasing.
This tells us one thing: customers must be satisfied with the service in order to be satisfied with the product. Which, without a doubt, has an impact on sales.
Regarding the power of satisfaction in sales. In the same study, 57% of users stopped buying products from a brand due to a bad experience, which affects repeat business. In addition, 62% tell others about their bad experience, which affects new leads.
And as an important point, 79% of users are willing to share personal information in order to obtain an efficient and personalized service. This personal information will be vital to be able to track the customer's buying cycle and encourage loyalty.
[Tweet “79% of users are willing to share personal information in order to obtain an efficient and personalized service”]
In short, new consumers consider customer service and attention as a uk business email list determining factor in their purchasing decision. This means that customer experience management has a direct relationship with the company's sales at various levels.
In the search for maximum customer satisfaction and quality of service, each company must base itself on its own objectives and characteristics. Not all customers can be loyalized in the same way, or at the same time.
That's why it's vital to have a thorough understanding of your customers' interests and needs. Only then will you be able to provide them with a tailored and personal experience.
However, there are certain strategies and actions that can be applied to increase the effectiveness of your customer experience management. Here are some of them:
Keeping the focus on the customer
Although it may seem simple, many companies have failed to have a real perception of the importance of focusing on customer well-being. And since this is a comprehensive and multidisciplinary process, it is essential that all business areas are connected to the same objective.
Furthermore, when the company understands the needs of the customer, it will be able to channel the comments and opinions in a constructive way. In this way, it will be possible to get the most out of the feedback.