The Minimum Recommended Size For

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Accessible Tap Or Touch Targets Is 44px X 44px That Size Is Based On The Average Adult Finger Pad Which Is Around 10mm You May Want Your Buttons To Be Even Larger Than That There Are Some Email Developers Who Recommend Using Fullwidth Cta Buttons Because It Makes Them Easier To Tap With A Thumb If Someone Is Using One Hand To Operate Their Device5 Columnswhile A Singlecolumn Layout Is Going To Provide The Most Mobilefriendly Email Design There Could Certainly Be Situations In Which You Would Use Columns Without Stacking All The Contents

I Once Did This In Email On Acids Newsletter For April Fools Day singapore email list 1.6 million contact leads Which Mimicked The Look Of A Myspace Page As A Fun Throwback For The Section Of The Email Displaying The Top 8 Friends I Used A Twocolumn Layout On Mobile And Four Columns For Desktop Viewingdesktop Email With Four Columnsmobile Email With Two Columnsit Wouldnt Have Looked Quite Right If That Top 8 Was Single Profile Photos Stacked On Top Of Each Other But Since These Were Just Small Thumbnailsized Images Two Columns Worked Fine




You Could Also Do Something Like This In An Ecommerce Email Featuring A Spread Of Product Thumbnails Or Two Columns Could Work As A Mobilefriendly Photo Gallery In An Email What You Dont Want To Do Is Put Body Copy In Columns On Mobile Emails As That Would Most Likely Be Difficult To Readfor Each Campaign You Create Carefully Consider The Subscriber Experience On Different Screen Sizes6 Retina Displaysmost Computer Monitors Have Highresolution Displays As Do Apple Devices Using Retina Display Technology