The confusion is logical: both are techniques that somehow attract customers to our business and make our company known.
Although it is true that they may sound like the same thing, the reality is that there are certain nuances between both terms that make them very different.
Although they share certain similarities, the main difference is that sales promotion does not necessarily have to be paid for. Before promoting a product , it is important to know that advertising and sales bulk sms jordan promotion must be two independent strategies that work from a different perspective in the consumer's mind, although always with a single common purpose: to sell.
Advertising focuses on sensations, persuading the consumer by appealing to their most basic emotions and immediate feelings. It usually uses images and sounds to seduce and awaken the consumer's desire to buy.
Sales promotion , on the other hand, is a set of techniques that focus on reasoning, focusing mainly on the thinking mind of the consumer. Sales promotion is usually presented through a wide range of techniques whose main purpose is to stimulate the buyer to take action during the last phase of the purchasing process. Most of the time, these types of techniques are reinforced by a sales force group that is focused on showing what a product or service is good for and thereby achieving its sale.
In other words, sales promotion plays a tactical role that supports other forms of marketing communication in the company. It is useful for reinforcing the image and benefits that the market obtains from our business, without this requiring great effort or high expenditure.
ideas for sales promotion
Promotion and advertising: similarities and differences
Sales promotion and advertising are two variables included in the promotional mix. Along with other elements, such as direct marketing, public relations or sales force, the promotion and advertising of a product play a very important role on which the rest of the components of our current marketing plan may depend.
