Don’t let your email newsletter look like a newspaper
Posted: Tue Dec 03, 2024 9:59 am
Most welcome emails are automatically sent after a subscriber provides their email address. However, it’s important to still make every Welcome email feel personal. Include engaging factors like:
A “Welcome” subject line
Friendly language
Opportunities to take action
Personalization (names, current offers, etc.)
email marketing services
#2 Newsletters
B2B newsletters can be tricky, but they provide an opportunity for your company’s usa business email list branding and expertise to shine. It’s all about finding the balance between engaging content and efficient communication.
In these long-form emails, you can give customers a deeper dive into your business. Consider sending a periodic email newsletter on these denser topics:
Monthly calendar of events
Company announcements
Industry news or discoveries
Guidance and advice on related topics
Most importantly? Don’t let your email newsletter look like a newspaper. Visuals, graphics, and fonts are just as important in long-form content to engage your audience.
#3 Event Invitations and Follow-Up
Is there any phrase more exciting than “You’re invited”?
Virtual and in-person events are excellent ways to engage future customers. Thanks to their immediacy, B2B marketing emails can significantly boost event turnout. Use visual appeal and crisp language to entice invitees, with features like:
Personalization – Try to include the recipient company’s name at least once. The subject line is a powerful place to add this personal touch.
F.O.M.O. – Nobody likes to miss a party. Drop hints that your event has exclusive deals and offerings or incentivize with email coupons if they attend. Positive testimonials from past events can also pique interest.
CTA – Unlike a card invitation, an email invitation provides an immediate response option. Include a simple CTA link for invitees to sign up or learn more about the event.
Reminders – Don’t just invite guests once. If a recipient hasn’t responded to your invitation, send follow-up emails. Odds are, you can snag a few more guests through an invitation reminder.
A “Welcome” subject line
Friendly language
Opportunities to take action
Personalization (names, current offers, etc.)
email marketing services
#2 Newsletters
B2B newsletters can be tricky, but they provide an opportunity for your company’s usa business email list branding and expertise to shine. It’s all about finding the balance between engaging content and efficient communication.
In these long-form emails, you can give customers a deeper dive into your business. Consider sending a periodic email newsletter on these denser topics:
Monthly calendar of events
Company announcements
Industry news or discoveries
Guidance and advice on related topics
Most importantly? Don’t let your email newsletter look like a newspaper. Visuals, graphics, and fonts are just as important in long-form content to engage your audience.
#3 Event Invitations and Follow-Up
Is there any phrase more exciting than “You’re invited”?
Virtual and in-person events are excellent ways to engage future customers. Thanks to their immediacy, B2B marketing emails can significantly boost event turnout. Use visual appeal and crisp language to entice invitees, with features like:
Personalization – Try to include the recipient company’s name at least once. The subject line is a powerful place to add this personal touch.
F.O.M.O. – Nobody likes to miss a party. Drop hints that your event has exclusive deals and offerings or incentivize with email coupons if they attend. Positive testimonials from past events can also pique interest.
CTA – Unlike a card invitation, an email invitation provides an immediate response option. Include a simple CTA link for invitees to sign up or learn more about the event.
Reminders – Don’t just invite guests once. If a recipient hasn’t responded to your invitation, send follow-up emails. Odds are, you can snag a few more guests through an invitation reminder.