How to integrate your social networks into email marketing
Posted: Tue Dec 03, 2024 10:03 am
Although it is absolutely true that Social Media and Email Marketing are two different communication tools, you should know that they can coexist together without any problem, and that -in fact- their fusion makes the digital marketing strategy of any business much stronger. In short, we can guarantee that the combination of both techniques will make your company's results grow exponentially and considerably multiply the reach of your advertising campaign.
In this article, we are going to discuss the best practices to be followed in order to seamlessly combine both commercial and communication tools in order to achieve immediate success.
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Email Marketing & Social Media
How to merge Email Marketing with Social Networks?
1.- Promote your Email Marketing campaigns on your Social Networks
2.- Always include buttons for your Social Networks in your Email Marketing shipments
3.- Add a subscription form to your database on your Social Networks
4.- Use strategic hashtags in your campaigns, both on Social Networks and Email Marketing
Email Marketing & Social Media
On the one hand, we can say that the Email Marketing tool is one of the most direct ways to reach our community , and the return on investment (ROI) it generates is considerably high . But, in addition to that, this technique has many other advantages, such as redirecting more traffic to our website, increasing our sales or even increasing our conversions.
Social media is a booming communication tool that allows us to improve our engagement, generate sales and achieve a greater impact on our communications . In addition, it has an advantage that slightly differentiates it from Email Marketing , and that is that it allows us to do brand branding and reach potential customers who may not yet know us and who could easily join our community by identifying themselves as our target audience.
Email Marketing Calendar for October
That said, don't you think it's amazing that we have the possibility to do a fusion and combine both techniques?
How to merge Email Marketing with Social Networks?
There are many ways to effectively interact with Social Media and Email Marketing today. Below we will mention a few of them so that you can apply them to your future Digital Marketing strategies.
1.- Promote your Email Marketing campaigns on your Social Networks
At Mittum, we recommend that you promote your Email Marketing campaigns on your own Social Networks , so that they can reach those users who do follow you on Social Networks, but have not yet joined your Email Marketing community or database.
In this way, every time you send a new cmo email lists newsletter, also notify your Social Network users! Without a doubt, all you will achieve will be positive: they will know that you have a newsletter, and, who knows, they may be so interested that they want to join your community. Of course, it is necessary that you make it easy and visible for them to register through a form; which, by the way, you can also configure through your Social Networks on your Fan Page.
2.- Always include buttons for your Social Networks in your Email Marketing shipments
Obviously, this point cannot be missing in your Email Marketing mailings! Always, always, you must include buttons that lead directly to your Social Networks within your design . Normally, brands use the lower part of the design to place this information, so that it does not distract the reader and makes them focus on the particular action that the Email is pursuing, that is, leaving the most important CTA fully visible and with absolute prominence.
3.- Add a subscription form to your database on your Social Networks
As we mentioned above, there is an easy solution to include a subscription to your newsletter database on your Social Networks with a registration form. What's more, it's very easy! You just have to create the form (with the support and help of your Email Marketing tool ) and add it as a new tab on your Fan Page.
Using digital marketing in the fight for LGBT rights
In addition, you can take the opportunity to remind them that, if they have joined your Social Networks and are loyal followers of them, it is much more advisable that they also join your database, since in this way they will receive the information and content (to which they are so loyal) personally and directly in their email; something much more convenient for them, as they can be informed of all your brand news without making any effort at all.
4.- Use strategic hashtags in your campaigns, both on Social Networks and Email Marketing
Another of the strategies that we highly recommend you carry out is to make use of your strategic hashtags. In this way, your entire community, both those who follow you on Social Networks and those who are subscribed to your newsletter, will be aware of what you are talking about, and you will be able to motivate participation through the tags. For example, a well-known brand whose marketing is -we could confess- terribly good, such as Ecoalf, has made a hashtag known as thereisnotplanetB go viral. This, extrapolated to all the communication tools with which the brand works, makes it easy for all users to easily identify this phrase with the signature.
In this article, we are going to discuss the best practices to be followed in order to seamlessly combine both commercial and communication tools in order to achieve immediate success.
Post Content
Email Marketing & Social Media
How to merge Email Marketing with Social Networks?
1.- Promote your Email Marketing campaigns on your Social Networks
2.- Always include buttons for your Social Networks in your Email Marketing shipments
3.- Add a subscription form to your database on your Social Networks
4.- Use strategic hashtags in your campaigns, both on Social Networks and Email Marketing
Email Marketing & Social Media
On the one hand, we can say that the Email Marketing tool is one of the most direct ways to reach our community , and the return on investment (ROI) it generates is considerably high . But, in addition to that, this technique has many other advantages, such as redirecting more traffic to our website, increasing our sales or even increasing our conversions.
Social media is a booming communication tool that allows us to improve our engagement, generate sales and achieve a greater impact on our communications . In addition, it has an advantage that slightly differentiates it from Email Marketing , and that is that it allows us to do brand branding and reach potential customers who may not yet know us and who could easily join our community by identifying themselves as our target audience.
Email Marketing Calendar for October
That said, don't you think it's amazing that we have the possibility to do a fusion and combine both techniques?
How to merge Email Marketing with Social Networks?
There are many ways to effectively interact with Social Media and Email Marketing today. Below we will mention a few of them so that you can apply them to your future Digital Marketing strategies.
1.- Promote your Email Marketing campaigns on your Social Networks
At Mittum, we recommend that you promote your Email Marketing campaigns on your own Social Networks , so that they can reach those users who do follow you on Social Networks, but have not yet joined your Email Marketing community or database.
In this way, every time you send a new cmo email lists newsletter, also notify your Social Network users! Without a doubt, all you will achieve will be positive: they will know that you have a newsletter, and, who knows, they may be so interested that they want to join your community. Of course, it is necessary that you make it easy and visible for them to register through a form; which, by the way, you can also configure through your Social Networks on your Fan Page.
2.- Always include buttons for your Social Networks in your Email Marketing shipments
Obviously, this point cannot be missing in your Email Marketing mailings! Always, always, you must include buttons that lead directly to your Social Networks within your design . Normally, brands use the lower part of the design to place this information, so that it does not distract the reader and makes them focus on the particular action that the Email is pursuing, that is, leaving the most important CTA fully visible and with absolute prominence.
3.- Add a subscription form to your database on your Social Networks
As we mentioned above, there is an easy solution to include a subscription to your newsletter database on your Social Networks with a registration form. What's more, it's very easy! You just have to create the form (with the support and help of your Email Marketing tool ) and add it as a new tab on your Fan Page.
Using digital marketing in the fight for LGBT rights
In addition, you can take the opportunity to remind them that, if they have joined your Social Networks and are loyal followers of them, it is much more advisable that they also join your database, since in this way they will receive the information and content (to which they are so loyal) personally and directly in their email; something much more convenient for them, as they can be informed of all your brand news without making any effort at all.
4.- Use strategic hashtags in your campaigns, both on Social Networks and Email Marketing
Another of the strategies that we highly recommend you carry out is to make use of your strategic hashtags. In this way, your entire community, both those who follow you on Social Networks and those who are subscribed to your newsletter, will be aware of what you are talking about, and you will be able to motivate participation through the tags. For example, a well-known brand whose marketing is -we could confess- terribly good, such as Ecoalf, has made a hashtag known as thereisnotplanetB go viral. This, extrapolated to all the communication tools with which the brand works, makes it easy for all users to easily identify this phrase with the signature.