Japan Data

Lead Generation vs. Brand Awareness: Where to Start?
Choosing between lead generation or brand awareness can be difficult for marketers. This can lead most companies to approach these strategies separately, when in fact, they could be approached together.

Today we will talk about the differences ...

Want to increase your conversion rate by over 200%? Customer stories are a huge convert, and testimonial videos tell them best.


Tests show that you can have a whopping 380% increase in conversion rate by having reviews for an expensive product or service. For cheaper options, the increase in ...

B2B Lead Generation Video Marketing. 8 tips.
Many marketing departments have adopted video as one of the most important marketing strategies. However, creating an effective video is not so easy if we focus on making creative and direct videos. We have to forget about tedious and boring online ...

Happy Summer to the readers of the B2B Marketing ICT Sector blog
As happens every year, at least one post on any self-respecting blog must refer to summer. A break must be taken from the list of topics to be discussed to focus exclusively on holidays, as if that were the most necessary thing in a ...