Tests show that you can have a whopping 380% increase in conversion rate by having reviews for an expensive product or service. For cheaper options, the increase in conversion rate can still go up to 190% .
When you replace reviews with testimonial videos on your landing page, you will see an 80% increase in conversion rate.
What's better than having your customers share their real, relatable jamaica phone number list stories about how and why they fell in love with your product or service?
Have a few for each ideal customer profile (ICP), of course.
This article will
You will solve critical moments by creating customer testimonial videos
It will present an affordable way to get dozens of testimonial videos.
Let's get started.
1. Definition of video testimonials
The definition of video testimony has changed over the past few years. Video testimonials now largely fall into two categories:
High quality video production
Selfie Video Testimonials
This article explains both, as their benefits are the same: they increase potential customers' trust in your company.
Let's take a closer look at some of the characteristics of both types of video testimonials.
High quality video testimonials
A good plan is half the battle! High-quality video testimonials are made by professionals. They can be from your marketing team or a freelancer.
production-process-video-testimonial
The process is as follows:
Identify which clients you want to interview
Contact your chosen clients and ask if they would like to participate.
(If you don't have a cameraman on staff, find a freelancer)
Schedule the interview
Prepare questions in advance
Record it
Edit and prepare social media posts, outtakes, …
Obtain permission from interviewees
Here is a good example of a B2B testimonial video where Elkjop talks about their collaboration with a workforce management software, Quinyx.
Click on the image to watch the video.
example-b2b-testimonial-video
Selfie Video Testimonials
In the age of taking selfies and uploading your life to different social media platforms (TikTok, Instagram, Facebook, etc.) selfie video testimonials are becoming more and more common.
A selfie video testimonial is made by a person who records themselves, for example, with their phone and uploads it to software or publishes it on social media.
