Japan Data

It is also important that you only use customer data that you have collected yourself. This can be data that you have collected via a website, app or in a store. Customer data from newsletter subscriptions can therefore at least be used in principle.

There are a few other restrictions: For example ...

Many companies focus on attracting new customers for their products and services. In doing so, they forget that remarketing is a tool that can be used to increase customer loyalty and to address existing customers and prospects extremely effectively. For example, if you have videos that only a few ...

In the B2B segment (business to business), there are special conditions that affect the target keywords and the search behavior of users. Accordingly, SEOs in the B2B environment face special challenges. SEO
is only reaching websites of companies that want to win corporate customers (B2B) relatively ...

Almost all solutions in online marketing, analytics and personalization work with cookies. The elimination of cookies particularly affects solutions that collect user data across domains. These include, for example, programmatic advertising, affiliate marketing, data management platforms ...

To mark our anniversary, we have redesigned our website and our logo - so we are keeping up with the times. But what has not changed is our goal: For 25 years, our mission has been to bring more transparency to marketing. We support companies in marketing digitization in order to achieve performance ...

While advertising budgets have continued to rise in Switzerland, international savings are becoming more and more frequent. With YouTube and especially search, Google continues to dominate the global online advertising market. Overall, spending on online advertising continues to rise. In contrast ...

Do you know the return on investment of your marketing expenditure including wage costs? Do you know why your previously successful marketing will soon no longer work? Today's CEOs' expectations of marketing are the same as for every department, but how can you meet them in the future? More and more ...

Many companies have not yet set up the new Google Analytics 4 in a way that makes sense and are still working with the old version. This is despite the fact that the current Google Analytics will be shut down in a few weeks and will no longer collect data from July 1st. Google Analytics helps ...

In particular, companies whose core business is not the creation of editorial content often ask themselves what content they should produce for their website. There are plenty of topics, but much of it is not interesting for customers or target groups , or does not help their own business.

It is ...

Previously, LinkedIn Ads required parameters to be added manually to each individual ad. This meant that many people did not do campaign tracking, even though this is essential, especially with Google Ads. Tracking parameters can now be set at campaign level. LinkedIn has opted for a semi-automatic ...