LinkedIn's solution makes sense, especially since the fully automated solutions from other providers such as Google, Facebook, Microsoft, X/Twitter, Mailchimp or Instagram are removed by Apple's Link Tracking Protection , which makes campaign tracking more difficult for advertisers or impossible for visitors via Apple devices.
usersThe Importance of Campaign Tracking
In the digital age where data is king, accurate tracking of online campaigns is critical to the success of any marketing strategy. Especially for companies that need to optimize resources and maximize ROI , effective campaign tracking provides invaluable insights into the performance of advertising spend.
LinkedIn Ads, one of the leading platforms for B2B marketing (see also How to plan and attract your ideal customers with LinkedIn Ads ), has recognized this need and is introducing URL tracking parameters at the campaign level for all Ads accounts.
Campaign tracking allows campaign managers and marketing as a whole to understand exactly how visitors arrive at their website. This data not only provides insight into the effectiveness of individual campaigns, ads or keywords, but also enables a deeper analysis of user behavior. With this information, marketing managers can adapt their strategies, increase marketing ROI and ultimately achieve company goals more effectively.
optimizationThe challenge of manual tagging
Until recently, adding tracking parameters to LinkedIn Ads required manual editing of each ad URL. For campaigns with many ads or when copying the ads, this process could be error-prone.
It was important to ensure that each parameter was added correctly to ensure reliable data collection. Errors in this process could result in inaccurate data that would affect decision making.
archivingThe solution: setting tracking parameters at campaign level
LinkedIn has listened to feedback from its users and introduced a solution that makes campaign tracking much easier. By introducing campaign-level tracking parameters in Campaign Manager, tracking parameters can now be set up for all ads in a campaign.
This means that the URL of each individual ad is automatically provided with the specified parameters. The parameters no longer have to be set individually for each ad, but only once per campaign. The following URL tracking parameters are currently supported by LinkedIn Ads:
ACCOUNT_ID
ACCOUNT_NAME
CAMPAIGN_GROUP_ID
CAMPAIGN_GROUP_NAME
CAMPAIGN_ID
CAMPAIGN_NAME
CREATIVE_ID
search engine optimizationBenefits of the new feature
The new function offers above all
Apple Compliance : Tracking visitors from Apple devices
Time saving : Setting up parameters once eliminates the need to manually edit each ad URL.
Accuracy : Automation reduces the risk of human error, resulting in more accurate tracking data.
Consistency : Consistent application of tracking parameters ensures that all data is recorded consistently, improving analysis and comparability.
boltDisadvantage: Does not work for campaigns with A/B tests
Since LinkedIn adds the campaign-level tracking URL to the end of the Afghanistan Phone Number Resource it is not possible to set parameters at the ad level at the same time. This makes tracking particularly difficult for campaigns with A/B tests. If you add campaign parameters to a landing page, the result is a URL like
This means that tools like Google Analytics cannot track the parameters because they do not support having two question marks in the URL. For A/B testing, LinkedIn still recommends using the old option of only adding parameters to the display. Perhaps LinkedIn developers will find a solution for this, but LinkedIn cannot yet give a timeline.
medalConclusion
For most advertisers, using campaign-level tracking is a great convenience. If you want to do A/B testing, you can do most of the analysis using the creative ID in Excel.
LinkedIn Ads' new URL tracking parameters mark a significant step forward in the optimization of LinkedIn campaigns. This innovation not only saves valuable time, but also improves the accuracy and reliability of campaign measurement.
For marketing, this means a significant relief in everyday life and offers the opportunity to optimize their marketing strategies based on solid data. With this change, LinkedIn has once again proven that it takes the needs of its users seriously and strives to continuously improve its platform in order to meet the demands of modern marketing.
