The Checkout Process Both

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Instore And Online Checkout Processes Should Have Options To Collect An Email Address And An Explicit Ask To Be Able To Use It To Send Promotional Emails To Comply With Data Collection Regulationsfor Both Make Sure Customers Understand The Value They Receive By Giving Their Email Addressdo They Have Access To A New Account Where They Can Collect Loyalty Points Get Special Deals Or Receive Free Shipping Will They Be Saved From Having To Enter All Their Details Again Do They Get Access To A Special Experience In Your Storeyour Customers Know That Youll Be Emailing Them

Make It Worth Their While2 Retail Email Marketing Segmentationwhat solomon islands email list 9704 contact leads Separates Annoying Email Campaigns From Exciting Ones For Subscribers Is A Laserfocused Highly Targeted Segmentation Strategy Email List Segmentation Is As Much About Avoiding Email Fatigue As It Is About Sending Highly Relevant Communicationsevery Email That You Send That Doesnt Positively Engage A Subscriber Risks Your Future Relationship With That Subscriberemail Lists Can Be Segmented In Many Different Ways The Most Obvious Way To Segment Your Lists Is Based On Previous Purchases And Perceived Customer Personas For Email Marketing



For Example A Gaming Retailer Who Previously Sold A Customer An Xbox Console May Find Very Little Success If They Start Sending That Same Customer Emails Relating To Playstation Games And Accessories Knowing Who You Plan To Target Before You Send An Email Pays Off In The Long Run3 Retail Email Marketing Personalizationsegmentation Is The First Step Toward Sending More Relevant Emails To Your Shoppers But Its Personalization That Takes It To The Next Level