But when it comes to your email campaigns, the question remains: what should I do if my prospect doesn’t respond to my previous email campaign?
Even if you've checked all the boxes for the perfect email and followed all of our recommendations , sometimes some emails just don't get opened. This raises the thorny problem of non-openers...
He's not one to ask for directions on the street ("I don't dare"), so a relaunch without opening... My God, how well behaved this child is!...
And yet, if done correctly, it's a great way to re-engage your subscribers without penalizing your base.
Here are 4 tips for an effective non-recovery campaign that will boost your KPIs and conversions,
without being intrusive.
Tip #1: Select the non-roofers you want to contact .
If you want to maximize the KPIs of your email campaigns, carefully segment overseas chinese in usa data your database. In addition to the usual declarative segmentation (gender, geolocation, interest in certain topics), work on behavioral segmentation of your leads.
Define sub-segments based on their responsiveness to your campaigns. Adopt a more sustained communication frequency for addresses that have already clicked on your previous campaigns. Conversely, do not be too insistent if the address is considered less receptive and colder.
For a do-not-open reminder, the same principle applies. Recipients who are too cold or who do not respond in the long term should be excluded from the mailings.
This approach will allow you to optimize your KPIs and keep unsubscribe rates under control . Another advantage is that you can also take care of your electronic reputation with anti-spam filters.
Tip #2: Choose the right time to follow up with your non-recipients .
Just because you work in communications doesn't mean overseas chinese in usa data that the expressions "it's here", "ASAP" or "and there's fire in the lake" (most commonly used by our advertising friends in Quebec) should be applied to everything. For those who don't open emails, "qui va piano, va sano" (who goes piano, goes healthy). So give your recipients time to receive and read your first email. Sending a reminder too quickly could backfire by generating some discontent among your potential customers.
A bad flu, a honeymoon, a finger transplant or a strike by the CGT electricity union, and the mailbox is compromised and it is impossible to open the email. The ideal is to wait at least 72 hours before contacting those who do not open it again. This gives the CGT plenty of time to negotiate an agreement...
Tip #3: Change your shipping scenario...
It's by sending emails that you become an email marketing expert! For greater effectiveness, base your campaign on the KPIs of the first mailing and modify it before sending the unrecovery reminder.
If your email hasn't been opened, could it be because you didn't like the subject line? Did it arrive in spam? Does it not match your recipients' opening habits?
To remedy this, change the subject and/or send it at a different time (day/hour) than the original.
Tip 4: Don't systematically resend all your campaigns .
And if you had a light relaunch... To "retarget" correctly and limit dissatisfaction, synonymous with high unsubscription rates, avoid systematic relaunches of your campaigns.
Focus on campaigns that your target audience is really interested in . If you are targeting potential customers, do a no-opener relaunch of your most prominent or particularly aggressive offers.
