Car 500
This platform seems to be made to support the accuracy of data on Google Shopping and PLA (vertical adwords with visual product ads paid) and goes in the direction of competing better with large merchants such as Amazon, Alibaba and eBay. All with a view to giving back online control of product information to manufacturers (for this reason Google Manufacturer Center CANNOT be activated by distributors or comparators in this case, if you are a distributor use / get an account on Google Merchant Center).
In summary, here are some key aspects of canada telegram phone number list Manufacturer Center:
New Product Analytics: In exchange for product data, Google gives you a dashboard that provides reporting on the visibility of the product on Google platforms (search and shopping first and foremost).
For example, we will know in a certain period of time how many times users have clicked on our products from the Mountain View company's platforms. This feature is similar to what an Amazon central supplier sees.
Product catalog standardization: For SMEs that are not very digital, one of the problems in doing e-commerce is the myriad of points (Company files, internal CRM, catalogs on the management system, etc.) and formats (XLS, JPG. XML) where to get the info on the products to put online.
The tools that help manage this complexity are known only to insiders and have costs starting from about €1,000/month.
Google Manufacturer Center will become a necessary tool for those who invest in paid advertising on search engines and offers a free solution (for now) to this problem in exchange for data as usual.
Supported XML Format and Feed: When you create your data file to give to Google, save it in one of the supported file types with the appropriate file extension: .tsv : Tab-separated value
XML : XML
gz : Gnu zip, compressed text or XML
.zip : Zip, text or XML
.bz2 : Bzip2, text or XML
The feed can be either test or standard. For details on the feed specifications go here .
Google Manufacturer Center is active in beta phase only in the USA, to request it fill out this form reserved for manufacturers .
