The leap of the “Facebook economy”, or commerce directly on social networks, in sub-Saharan Africa

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simabd255
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The leap of the “Facebook economy”, or commerce directly on social networks, in sub-Saharan Africa

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Lilian Kiganga delicately spreads a blue cream on the round cake, then spikes it with miniature footballs and a "happy birthday" in gold letters: the next day's order is almost ready. This pastry chef has neither workshop nor shop. The cramped two-room apartment she lives in with her two daughters in Kariobangi, a working-class neighborhood of Nairobi, smells of bubble gum and vanilla. In the tiny kitchen, the shelves are full of cake tins, aromas and decorative utensils.

In the middle of the living room, where sofas and bunk overseas chinese in australia data beds coexist, the coffee table serves as a dressing area. The British offensive against encryption tools echoes other similar initiatives taken in the European Union. In May 2022, the European Commission presented a bill aimed at better combating illegal content , particularly child sex crimes, by introducing the possibility of requiring online platforms to deploy detection tools on their services. European General Data Protection Regulation (GDPR) with its WhatsApp messaging service, a sanction that is nevertheless limited compared to the €390 million fine received at the beginning of January.

In this new decision, the Irish Data Protection Commission ( DPC ), which acts on behalf of the European Union (EU), considers that the digital giant has not respected its "transparency obligations" .

This proposal, which has yet to be approved by the Parliament and the Council of the European Union, has already been strongly criticized by privacy protection associations such as European Digital Rights. These associations denounce a text that is dangerous for individual freedoms and whose provisions could call into question the confidentiality offered by encrypted messaging providers.

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Lilian Kiganga sells her products exclusively through social media and phone apps. She doesn't have a physical store and she bakes her cakes to order in her small apartment in a working-class neighborhood in Nairobi. LUIS TATO FOR "LE MONDE"
Her showcase is her Facebook page, “Maliki Bakers,” with more than 12,000 followers, and an Instagram account of the same name. Her customers can see hundreds of colorful, custom-made cakes, some in the shape of a shirt, a princess dress or a balloon – a treat that Kenyans love for special occasions.
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