What is Retail Activation or Point of Sale Activation?
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It’s estimated that today’s consumers are exposed to 10,000 marketing messages every single day. It’s no surprise that customers are increasingly resistant to these relentless attempts to compete for their attention , despite this startling statistic. As the marketing landscape continues to become more saturated, brands looking to make meaningful connections with their audiences are breaking through the clutter with unique , face-to-face, in-person experiences in the form of in-store activations.
Point -of -sale activations connect customers face-to-face cyprus business email list with a brand, engage their senses, appeal to their emotions and entertain them with interactive activities – all within a retail environment . This allows businesses to tell a story that, when effective, produces a memorable experience that builds customer loyalty and increases word-of-mouth marketing.
What exactly is retail activation? Should your company develop one? What factors contribute to the success of a retail activation? Who do brands hire to produce point-of-sale activations?
In this post, we’ll address these questions and more so you can evaluate whether in-store activations should be an integral component of your brand strategy . You’ll also find some examples of the most effective retail activations to inspire your own in-store event mobilization.
Table of Contents
What is Point of Sale Activation in marketing?
What is the difference between Retail Activation and Brand Activation?
Brand Activation
Retail Activation
Benefits of Experiential Retail Activation
Ideas from leading brands
Adidas
M&M's
Ikea
How to find the right partner
What is Point of Sale Activation in marketing?
With 47% of people shopping in-store daily or weekly, in-store shopping has returned to pre-pandemic levels. Despite the continued popularity of online shopping, 60% of men and 52% of women prefer to visit a store before making a purchase. This allows retailers to meet their customers face-to-face and create meaningful in-store encounters.
In-store activation, or experiential in-store activation, is the mechanism for delivering an immersive and unforgettable experience that truly engages customers with your brand. This method involves delivering captivating in-person encounters through the use of visual storytelling, which helps communicate and “cement” your brand identity and the distinctive value it can bring to your customers’ lives.
There are several approaches to creating a retail activation, they can take place on the sales floor of a physical store, allowing customers to focus more on interacting with your brand. This can also increase the number of customers who convert at or around the time of purchase. There are also retail activations that take place in outdoor locations, such as supermarkets, pharmacies, boutiques, commuter train stations, public pavements, cycle paths…
We activate your retail…
to encourage the purchase of your products.
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What is the difference between Retail Activation and Brand Activation?
With so much marketing jargon out there, it can be easy to confuse retail activation with brand activation. Retail activation and brand activation, both prominent experiential marketing tactics , have the same goal: to increase and strengthen your customers’ relationship with your brand.
However, retail activation is a subset of brand activation, which makes brand activation more inclusive. So let’s dive into the differences between the two, starting with brand activation.
Brand Activation
A brand activation is an experience or event that creates memorable engagement between a brand and its target audience. Brand activations typically aim to create a lasting impression and favorable word of mouth by engaging potential customers in unconventional ways, outside of traditional marketing channels. As part of a brand strategy, the goals of a brand activation may include increasing brand awareness, building trust and loyalty, and improving sales.
