Writing a blog is a great way to build a positive brand image, especially a personal, expert brand, but also a great method of positioning a website. Very often at the beginning, however, there is a barrier and uncertainty about how to write texts for a blog so that it brings real results. I have prepared a set of tips for you, thanks to which you will be able to start writing a blog.
Contents
Writing a blog – why is it worth it?
Examples of texts for a company blog
How to Start Writing a Company Blog? – Blog Text Ideas
Choosing a Blog Topic and Keywords
How to write a blog – regularity of publishing entries
How to Write a Blog – Start with the Basics
How to Run a Company Blog – Share Knowledge or Not?
How to Run a Company Blog – Valuable Content is Key!
Writing a blog – why is it worth it?
There are many benefits to running a blog, and especially writing a company blog. First of all, it is a great way to build your visibility in Google and reach a wider audience who can become your customers. Properly running a blog allows you to reach people who are looking for solutions to their problems in Google and are in your target group. If your blog greece business email list post is high in Google and attracts the attention of the recipient, then he will not treat it as an intrusive advertisement , but real help that will help him find the solution he needs at the moment.
By publishing interesting and useful content for the recipient, you build not only your visibility in Google, but also your readers' trust in you. This is especially important if you run a one-person business and are, for example, an architect, designer, translator, coach, graphic designer, etc. A client reading posts on your blog can get to know you better and convince themselves of your professionalism, which will really translate into their trust in you and willingness to start cooperation.
However, such effects can only be achieved if you take care of the appropriate selection of topics for your blog and write your blog in accordance with all the rules of content optimization for SEO. If you do not know how to write texts for a blog, then you absolutely must learn them.
Examples of texts for a company blog
They say that the first step is the hardest and in fact the first blog post, or maybe even the first few, very often takes the longest to write. My clients seriously consider what to write about and very often stumble at the stage of choosing a topic. They usually think that if they are to start writing a blog, they have to stand out and look for a topic that is not talked about much.
Sometimes such action will actually bring results, because it is a sought-after topic, and there are few materials on the subject on the web. However, in the vast majority of cases, it is better to write blog posts in which you will answer the most frequently asked questions. Most blog posts are guides in which you address the basic problems your clients struggle with. A blog is not a doctoral dissertation in which you have to show off your erudition, but a guide to help your clients solve their problems.
Regardless of the blog’s topic, advisory texts work best, but a company blog may also feature:
interviews,
case study,
rankings,
comparisons,
trends,
tutorials with screenshots or screencasts (screen recordings),
reports,
inspiration galleries.
Podcast transcripts prepared for SEO may also appear on the company blog.
How to Start Writing a Company Blog? – Blog Text Ideas
When starting a blog, remember that what is obvious to you may not be obvious to your customers. You can start creating content with a few topics that will work in any industry. Here are universal ideas for blog texts:
1. How much does (service name) cost?
Examples:
How much does interior design cost?
How much does text translation cost?
How much does tiling cost?
How much does a coaching session cost?
The question about the price of a service in almost every industry is one of the phrases searched for very often. When writing a text, you don't have to provide a specific amount, because very often an individual quote is needed, but you can provide a range and explain what the price depends on. Such a blog text will be valuable to the recipient, because they will know at least the order of magnitude of the price they can expect and the method of calculating it.
