Naturally, you want HubSpot tickets to be tied to other records fusion database in your database through associations. When they are properly associated, you know who each ticket came from. Then you can dive deeper into the relevant company or contact records to find more information.
For example, a contact in your HubSpot CRM might submit a support ticket, and you want to ensure that the new ticket that is created is accurately associated to a contact and company, as there may be additional context within those records that can help you to better service the customer.
However, maintaining accurate ticket associations can sometimes present challenges. And problems with ticket associations can lead to:
inaccurate or incomplete data that causes confusion and delays;
difficulty tracking customer interactions and history;
challenges in measuring the effectiveness of customer support efforts; and
miscommunication and inefficiencies within the support team.
These issues can negatively impact your business through customer dissatisfaction, reduced productivity, and increased costs.
Let’s dive a bit deeper into how exactly HubSpot ticket association issues impact your business.
