There is no secret formula that makes your subject lines perfect, but in this post south africa mobile phone number list we are going to give you 8 key tips so that users cannot resist opening your emails or at least improve the opening rate . However, before that, it is important to be clear that to have any kind of chance with users, we must work hard enough on the subject lines of our emails. We are used to devoting practically all our efforts to the content and design of the email, and we forget how essential and decisive the subject lines can be.
As the saying goes... "The first impression is the one that counts." And it is true. When we pass by a restaurant and the place looks dirty, old and poorly maintained, for example, the first impression we have is: I'm not going in here. The same thing happens in email marketing, the visible face of our email is the subject line, if we don't take care of it, users will not enter our email either. So take note and take advantage of your subject lines so that users cannot resist opening them.
Hotmail inbox
8 TIPS FOR WRITING THE (ALMOST) PERFECT SUBJECT
1. Make it personal
Addressing your user by their first or last name will make them feel special and give them the feeling that this email is intended for them. We all know that brand communications, in general, are very impersonal and the main and real objective is to sell. However, there are ways to soften or please users with minimal effort. For example, when you check in at a hotel, wouldn't you appreciate it more if the receptionist addressed you by your first or last name than with a simple "Mr/Mrs"? They have your details, so they could do it. That's how we are, we like to feel special and we like that at least, if they have the opportunity and the possibility, they remember our name and address us directly. Without a doubt, generic phrases do not capture the user's interest in the same way as if they address you directly.
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Does the first subject not invite more clicks?
2. Mention the reason why of your email
It is important that in the subject you give some clue of what the user will find when they open the email. Will it be a promotion? A discount? Or relevant content? Whatever it is, show them in some way what benefit the user will get when they open the email. However, do not throw everything on the line right away. It is important to create curiosity in the user, so do not reveal the most important thing all at once in the subject. Curiosity killed the cat... and more than one of us would kill too. Take advantage of the fact that people are curious and be clever when creating email subjects.
3. Keep it short and concise
Do not try to tell your whole life story in the subject of the email. As we have mentioned in the previous point, leave something for the content. The subjects of your emails should not exceed 40 characters and should very well summarize the idea or message you want to convey. So, if you are concise and creative, you will be able to improve the opening rate of your emails considerably.
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4. Use keywords
. What kind? Promotion, discount, sale, free… We love them and they make us more receptive when opening an email. However, don't create false expectations. Use these words only when it really makes sense to use them. Deceiving the user will only make them disappointed when they see the content of the email and stop opening our emails. This will directly affect the reputation of our database and the chances of ending up in the SPAM folder will increase considerably.
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Cortefiel
Email Cortefiel
5. Create urgency
Loss aversion is one of the most effective persuasion techniques in marketing. And the same goes for email marketing. When we feel like we're about to lose something, our sensors go off and curiosity increases. You never know when you might be missing out on a unique opportunity. Last day! An additional 10% off all sale items! (H&M) 6. DON'T USE UPPERCASE & SIGNS TOO MUCH!!?? It's annoying, right? Well, it's annoying for your users too. When someone sends us a message written in capital letters, we perceive that they're yelling at us, or that it's an euphoric or aggressive message. So don't insist on wanting to stand out above everything else in the inbox. Users DON'T LIKE TO BE YELLED AT. Doesn't it seem more aggressive if instead of writing in lowercase I write in capital letters? The same thing happens with the subject lines of commercial emails. Users perceive them in the same way. That doesn't mean you can't highlight a specific word, or that you can't use special characters. The key is to find the balance and think about how we, as users, would like the subject line to be.
