That's why companies need to be aware of the current trends in order to stay ahead with their strategies. In 2023, trends related to artificial intelligence, open data, video marketing, augmented and virtual reality, among many other topics, are expected.
In this article, we will explore five trends in detail and discuss how they uae whatsapp mobile phone number list can help businesses improve their online presence and engage their customers more effectively.
Video marketing: The format that is making a strong impact
Video marketing is a digital marketing strategy, or specifically Content Marketing, that focuses on the creation and use of videos to promote products, services or brands . This strategy involves creating visual, attractive and relevant content that draws the audience's attention and provides valuable information about products or services being promoted.
Video marketing can take many different forms, from promotional videos, short films, and commercials to tutorials and interviews. These videos can also be viewed on a variety of digital channels, such as YouTube, Facebook, Instagram, Twitter, and TikTok, just to name a few.
Let's stop for a moment and consider TikTok, as it was the app that unquestionably marked audiovisual consumption by users.
According to data from Cloudfare ’s latest “Year in Review 2021” report , TikTok managed to position itself among the three most popular websites on a global scale , competing with Google, the famous internet search engine. Data from Google also showed that 40% of young people prefer to search on TikTok rather than on Google .
So the preference for the audiovisual format by many is indisputable and we can see it on a daily basis on social networks, for example Instagram promoting Reels and extending the time of stories.
A good tip when it comes to better reaching the audience with whom we seek to persuade or generate a bond, is to try to show and appear spontaneous when communicating, but be careful, this should not be synonymous with improvising .
Artificial Intelligence advances… but under ethical regulations
The topic of artificial intelligence regulation remains a hot topic in many countries and organizations, as the need for ethical and responsible regulations to ensure that artificial intelligence is used safely and equitably is currently being discussed . Lately, we have seen how digital marketing 2023 has seen the use of platforms such as the popular ChatGPT and even types of AI that create images on request.
Recently, Elon Musk joined hundreds of experts from around the world in signing a petition on the Future Of Life Institute's website . The petition demands a suspension of at least six months on research into artificial intelligence technologies because, according to them, they pose great risks to humanity .
The experts are calling for the implementation of security systems and the creation of new regulatory authorities and surveillance systems to monitor the impact of AI on society. They also clarify that work will be needed on techniques that can distinguish between the real and the artificial, and institutions capable of dealing with the “dramatic economic and political disruption that AI will cause ,” according to the petition.
