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People may be happy with a product or service and talk about a brand spontaneously and innocently, but companies that are aware of its power can use this to their advantage to sell more and make better profits.
This technique has enabled different brands to achieve their objective, which has led to buzz marketing becoming increasingly important.
So, if your company's main goal is to get the online and offline world talking about it, buzz marketing is the solution.
In this post we will tell you what this strategy is about, what makes it different from other similar techniques, how to implement it in a few simple steps, as well as success stories that will surprise you with their results.
Don't waste any more time and join us to learn about this simple but impressive strategy measured by the exponential growth results it can generate for your brand.
https://www.youtube.com/watch?v=L865DLUbqG8
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What is Buzz Marketing?
Buzz marketing is a technique that has gone viral and is quite true to its name, because buzz means buzzing; this is precisely the effect achieved by this practice, as it is a spoken marketing strategy.
With this technique, brands seek to apply a set of methods that allow them to be talked about and be on people's lips, generating a buzz that increases engagement and brand recognition. This could translate into a large number of sales.
This strategy is often developed through conversations on social media, and even those carried out between friends and family.
It consists of that specific message or multimedia content being forwarded by the recipient to their contacts if they consider it worthwhile, and this results in increased impact for free.
The aim is to establish a meeting with the consumer that is spontaneous, unique and in which a more personal exchange of information is achieved, without necessarily focusing on a carefully established discourse.
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This technique is based on three fundamental bases: conversation, recommendation and trust. Its main objective is to increase trust in the brand, since if users talk about the products and services and recommend them, online traffic will increase and, consequently, sales and profits.
It is important to know that this type of technique is mainly aimed at those customers who generally follow your strategy of promoting comments and who like novelties and innovative products.
So, buzz marketing is focused on a type of audience recognized as pioneers and easy adopters.
A good example of buzz marketing is organizing real tasting events for a product, where attendees have the chance to try it and then are encouraged to share their experience and opinion through social networks.
Running this type of campaign is complex, but if you manage to apply it correctly you will achieve the desired effect: being on everyone's lips.
