Content Marketing-based strategies have gone far beyond keeping a blog up to date with content and promoting it on Social Networks. And it is not a complicated task, but it must be a strategically developed activity designed to obtain specific results over time.
In the case of the eBook, it is a widely used resource to offer valuable content to potential clients , in exchange for the data that most interests us from potential clients through a form. This is what we call converting leads, that is, sales opportunities.
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E-books are not traditionally a digital marketing tool . In fact, before using them to strengthen marketing strategies in the online environment, $266 million worth of e-books had already been sold in the United States from 2010 to 2017, according to statistics from Statista .
Due to its popularity, ease of downloading and acceptance by online readers, digital marketing specialists saw a great opportunity to deliver valuable content to their target audience in a very original way.
What is an eBook?
An eBook is a book in digital format, which is usually purchased through a download form , which when you leave the data redirects you to the material or sends it to you by email. An eBook can be read from a computer, smartphone, laptop or any other digital device.
Before knowing how to make an ebook, we must understand what it is.
The word is made up of “book” which in our language means “book” and the prefix “e” to represent the conversion of objects or actions to technology or the digital world.
Electronic books, or eBooks, have pages like any other traditional book, except that this one is “bound” in PDF format, in this way the sender ensures that the information cannot be edited.
Despite being a digitalized version of the traditional book, making an eBook does not have general parameters for layout and design, that is, it can be created under the general rules of a traditional book; divided into chapters, or it can copy the structure of a blogspot ; using images to give interactivity and movement to the body of the text, while the division is done by means of subtitles.
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This will depend on the editorial style of your Content Marketing strategy, the way you want to project yourself and, above all, the type of content you are going to offer in this format.
What are eBooks Used For?
You can be sure that learning how to make an eBook is one of the activities that will allow you to broaden your perspective on the most feasible tools to deliver real value to your potential clients.
Digital books can be made for whatever you want, as long as the intention is to provide valuable content for your leads . Keeping that in mind, there are some challenges you can overcome when learning how to make an eBook. You can use it for:
