Pay attention to the Conversion Rate

[JoynobAkter]

Don't be confused by the fact that you have more sessions than clicks in the same period (if the business is local and therefore you have optimized Google My Business the traffic comes from there, here you find how to measure it).

It will be useful to us shortly. We use the total of the objectives , if correctly how can our overseas chinese in uk data help your business? set, or if you prefer, refer only to the objective(s) that interest you, or even, in some cases, to the turnover data per session .

Now, since I have no way to accurately filter SEO traffic on Analytics, I will adopt the simplest system, that of landing pages . In fact, assuming, with good approximation, that almost all of the Brand traffic ends up on the home page(s), I will create a specific filter.

Brand Estimate
Home Page Conversion Rate (Google Analytics)
Home Page Conversion Rate

Very simply I exclude the Home , or in this case the Homes in all languages, using the secondary dimension and filtering on it as a regular expression.