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She does so based on her own experience after the sudden death of her husband during a vacation in Mexico, the stories of other people who also had to face adversity, and the advice of psychologist and co-author of the book, Adam Grant. The concept around which everything revolves is the title of the book, that “option B” to which life pushes us but which we can redefine in order to grow and find happiness again.


Did Sandberg invent the black thread? Not at all! on czech republic mobile database loss and grief in bookstores. But she managed to summarize her message with a “catchy” title and a sincere, heartbreaking and at the same time hopeful story. #2. It is important that the book will be useful to someone else Publishing a book can be an exercise in ego.


In fact, it's not a bad thing; after all, becoming an author has a sense of transcendence and legacy. But if you want your message to spread and have a real impact on people, it has to be interesting and relevant to others. Because you can also create a personal brand with a book .