How to manage each stage of the process

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To close a sale, it is not enough to approach a prospect with pricing strategies, since that will only work if they are in the last stage of the buying journey and a price war is not the best strategy if what you are looking for is to create value. For this reason, it is important to know what the Customer Journey is and how, by managing it correctly, it is possible to increase sales.

What is the Customer Journey?
This concept refers to the journey that a consumer takes from the moment ecuador whatsapp number data 5 million they become aware of a need or problem until they acquire the product or service that allows them to solve it, and even to their experience with that product or service after their purchase.

This is the entire process that determines the conversion of leads into customers, so it is key to manage it properly during each of the stages that comprise it:



1. Discovery
This is the first stage of the so-called sales funnel. Basically, it corresponds to the moment when a consumer discovers a problem or a need.

At this stage, the consumer is not yet ready to make a purchase, but needs information so that he or she can learn more about his or her situation.