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For example, if your team generates 15 sales from 60 qualified prospects, that’s a 25% closing ratio. Compare that rate against others in your industry, and you’ll have a better idea about whether your team is leading the pack — or falling behind it.

You can measure an individual rep’s sales closing percentage or apply the metric globally. Applying this data in your crm, you can compare previous sales periods and target areas of sales performance that need improvement.

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why it’s important to track your sales closing percentage
tracking and analyzing the closing percentage of your team — or the individuals on it — can reveal areas that need improvement. Armed with this knowledge, you can offer individual training or incentives to your team.