You are targeting exact match keywords

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Forget about trying to force exact keyword matches into your content and ads, which often feels unnatural and awkward. Today’s search engine algorithms, and especially Google’s, are much more sophisticated and less reliant on literal repetition of key phrases. Google can easily recognize the meaning even when the words of a keyword phrase are separated by several other words in the text. Thanks to continuous improvements in the field of Natural Language Processing ( NLP ), Google is increasingly better at understanding context and can distinguish synonyms, related terms and the overall meaning of the text. Therefore, focus on creating high-quality, understandable and valuable content for readers that naturally uses relevant terms, without having to cling to exact keyword matches.

9. You skip thematic research
As previously mentioned, you shouldn’t limit yourself to car owner data just one main keyword. A more effective strategy is to include a range of related keywords that relate to that main topic. This approach works because it builds what’s called topic authority , which is authority over a broader idea, not just one isolated term. Topic research involves identifying related topics that relate to your main keyword.

For example, if your goal is to rank for the keyword “SEO,” you wouldn’t just create one long, 4,000-word article dedicated solely to that term. Instead, you’d focus on researching related topics that people search for in relation to SEO, such as “SEO tools,” “SEO mistakes,” “SEO strategies,” “local SEO,” “technical SEO,” “on-page SEO,” and so on. This comprehensive approach will show search engines and users that you truly understand the topic and provide a holistic view of the topic.