Creating Ad Groups

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The next step is to create an ad group. First, the advertiser needs to specify the keywords by which users (target audience) can find their ads.




In the example above, I added several key phrases to promote a car-to-order service. An inexperienced advertiser will add all the phrases to one group and create one or two general ads for them. An experienced one will distribute the phrases into different groups based on their characteristics. This is called grouping or clustering.

Each group should contain keywords that have repeating words and lead to the same landing page. In this case, for each set of phrases, it will be possible to create several maximally relevant ads. gambling database turkey Relevance directly affects the cost per click. When there are few phrases, grouping can be easily done manually. If there are hundreds or thousands of them, additional tools or formulas and Excel scripts may be useful.

Also, I don't recommend adding phrases in a broad match type, that is, without special characters or as shown in the image above.

The thing is that with broad match in Google Ads, the system is guided only by the topic you select, and not by the phrase itself. Thus, if I add the keyword “car selection”, Google may show my ad for the queries “car” or “buy a bus”. Such queries will not be targeted for me. If the user clicks on the ad, I will have wasted money, and if there is no click, the CTR of the advertising campaign will worsen, which directly affects the actual cost per click (higher CTR - lower cost per click).