Semantics is the heart of search + voice assistant

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Of course, mere online support for an organization will not bring results. The strategy must also contain practical items: product placement, affiliate marketing, corporate sponsoring of events or a specific percentage of donation to the organization for each product sold . It is actually another form of collaboration, which can reach a wide audience.
When it comes to SEO, semantics will continue to be crucial. Studying words, their connections, and the meaning of words in a certain context greatly helps when constructing keywords. If the selected keywords perfectly match the syntax used during the search, Google will see your ad as an ideal answer to the search .

Keywords should also be adapted to the ever-present trend - Voice Assistant or voice assistant . People are increasingly starting searches by voice, because that way they can access the search at any time. When searching by voice, most will phone number list use colloquial language, which can be somewhat different from the written word.

5.    Focus on certain social networks and content customization
It is important to determine the optimal target group, but it is equally important to determine on which platform the target group spends time. Today, we have a large number of social networks at our disposal, and each of them offers a certain form of advertising. Advertising should be directed only to those platforms that are also used by the target group . In this way, we will not waste the budget and we will achieve maximum reach .

If you advertise on multiple social networks, the content should be adapted to each platform . The way of addressing and the dimensions of the visuals will not be the same for LinkedIn as for Facebook or Instagram. There are different forms on each platform (post, IG tv, reel, story...), so the post should be adapted to the form, and determine which information should be promoted through which form.

6.    Third-party cookies - alternatives
Google has announced that Chrome will stop supporting third-party cookies by the end of 2023, finally ending the notorious tracking policy.

It may be the end of an era, but third-party cookies are absolutely not the only technology that allows users to be tracked over the Internet.