Optimizing for YouTube depends on a few main factors

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Keyword research , which allows you to provide Google with the right signals to ensure your content appears for related queries.
Video page optimization, including titles (the most important factor, which should include the main keyword), descriptions, tags, and thumbnails.
Watch time optimization means that videos with longer watch times can rank higher - so the content should be compelling and engage users.
One of the things that is important for YouTube optimization is building a good list of YouTube channel subscribers so that you can get early subscriber engagement when you launch your video.

Video optimization on your own server
The big advantage of self-hosting videos is that employment data you have full control over the branding and cookies, which makes YouTube hosting somewhat of a threat. This can have varying levels of importance depending on the brand’s priorities, but YouTube’s audience is generally a stronger consideration.

Optimizing self-hosted video relies on some traditional SEO practices, such as structured data and sitemaps, and ensuring that the video is crawlable and can rank in video search features in the SERP. Experienced SEO specialists should have little trouble transferring their skills from other forms of content to SEO for video.