Determine what and how often you will post

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Once you know who you are creating content for, determine what types of content you will publish and how often. This is important for content consistency and sustaining your efforts.

What content to publish? The easiest way to find out what content to publish is to put yourself in the shoes of your potential customer. What is bothering them? What are they thinking about? Would they india car owner data rather read a text post or prefer simple infographics or even videos? If you are not sure about the type of content, experiment and monitor the statistics. Then evaluate and decide what to focus on next.

Next, create a plan that includes how often you will post and at what times. Facebook generally recommends posting at least once a week, but most experts recommend posting 1-2 times a week and no more than 7 times a week. However, be careful that you are able to consistently post at your chosen frequency. It often happens that a company decides to post too often beyond its time and capacity, which leads to a decrease in the quality of content and a loss of customers.

In terms of scheduling, we recommend that you publish posts Monday through Thursday between 8:00 AM and 1:00 PM. Conversely, the worst day to publish corporate content is Sunday.