An Overview of the Nonprofit Marketing Landscape

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Nonprofit Marketing Statistics and Insights
Nonprofit Marketing Key Statistics
We’ve found a lot of data and fun facts about who we are in the nonprofit marketing industry. To make things easier, we’ve broken it down into different topics and you can use the quick links below to jump to the one you want to read more about:

Top Digital Marketing Channels for Nonprofits
Donor Behavior and Giving Statistics
Nonprofit Website Statistics You Must Know
How Social Media Compels Donors to Take Action
Preferred Donation Payment Methods
Nonprofit Communication and Content Marketing Strategy
Emerging Nonprofit Marketing Tech Trends
An Overview of the Nonprofit Marketing Landscape
The nonprofit world is constantly evolving, and understanding the latest trends can help your organization thrive. Let’s look at some key statistics that show the current state of nonprofit marketing and fundraising.

1. For every $1 raised online, nonprofits raised $0.94 through direct mail.
This difference shows that online fundraising is slightly more effective than traditional methods. It is a clear poland telemarketing data sign that a strong online presence can give your nonprofit an edge in today's digital world.

However, the fundraising landscape remains competitive, and you’ll soon see why.

2. For every 1,000 fundraising messages sent, nonprofits only generate $78 in donations.
Out of every 1,000 fundraising messages sent, nonprofits only manage to generate in donations.
This low return highlights how difficult it can be to capture donors’ attention and convince them to donate. It reminds us that every message matters and that nonprofits must work hard to stand out in a crowded field.

So how can you boost your online fundraising efforts? If you use WordPress for your nonprofit website, you’ll need a handy donation plugin like WP Charitable .

Charitable is an all-in-one WordPress donation plugin that is trusted by over 10,000 organizations, including us. In fact, it’s what our founder, Syed Balkhi, uses to collect donations for the Balkhi Foundation .