Social Media Manager: Who is it and what are their duties?

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Among the new professional profiles emerging thanks to digital marketing is the Social Media Manager. Generally speaking, this is the person in charge of planning and devising the social media strategy. The Community Manager will then execute it.

What are the functions of a Social Media Manager?
Although their duties may vary depending on the company, there are a number of tasks that are most common:

Planning the social media strategy is the brain behind the content and campaigns. It's important to emphasize that this strategy must be aligned with the company's overall objectives and style guide.
Set social media goals.
Define the target audience for each of the campaigns and promotions you carry out.
Understand and study the market situation, both in the company's sector and in relation to all the latest developments on social media.
Monitor all actions, both jamaica mobile database content and promotions, to assess whether social objectives are being met.
Control the budget allocated to campaigns and/or promotions in order to optimize it.
Design a crisis response plan. That is, establish guidelines for responding to dissatisfied customers and all types of negative comments.
Supervise the work of the Community Manager.
What qualities should a Social Media Manager have?
Some of the qualities that any Social Media Manager should have are:

Have a strategic vision, as it is essential to carry out good actions.
Understand how social media works, stay up-to-date, and know how to identify trends.
Be creative to capture the public's attention and differentiate yourself from the competition in your content strategy.
Have analytical skills to interpret data well and modify the strategy accordingly.
Be empathetic and put yourself in your customers' shoes.
Have communication skills and know how to write well to correctly convey messages.
Today, a Social Media Manager is a key role in any company with a digital presence. If you want to become one, check out the Professional Master's Degree in Content Management and Social Media Strategy .