How to Optimize Content for SEO
Let's now look at the SEO optimization interventions that can be done within a web page. There will certainly be differences between the product page of an eCommerce, a blog post or a landing page, but the following indications always remain valid.
The html tags: title and meta description
“When you write a headline, know that you have already spent 80 cents of your dollar” David Ogilvy
Your page title should capture the attention of the user scrolling through the results of a search and make them understand what the content is about. For the purposes of SEO itself, it is important that the keyword appears in the title, preferably at the beginning. As a recent study shows , this helps increase the chances of reaching the first page of results. Remember, however, that Google may cut off titles that are too long: stay within 60 characters to avoid having the title you have chosen cut off.
The meta description is the portion of text that is shown on the search results page immediately after the title. It should also be used to present your content in an attractive way, making it stand out from the other results of the query. In this way you have the possibility of increasing the click through rate (the ratio between those who see your content in the search results and those who click on it). For the meta description you have 150 characters available, including spaces (on mobile devices 113 are shown). If the keyword searched by the user is present, Google will automatically highlight it with bold.
How to write SEO: body text
For SEO optimization of the actual content, you need to find the right balance between readability and keyword density . Here are some good practices to follow:
The keyword should appear in the text, but be careful not to overdo it. It is important that its insertion is as natural as possible in the flow of words, avoiding forcing. The idea is not to fill the text with repetitions, but to make the user understand that the content deals exactly with the topic they are looking for.
If possible, use the keyword in the very first lines of your content. Again, this helps the user understand that they are in the right place to solve their problem.
Title tags (H1, H2, H3…) help define the logical structure of your content and cambodia telegram data improve readability. For SEO, make sure your page title is included in an H1.
You probably already know that getting backlinks (links on other sites that point to your content) improves a page’s SEO performance. But the links you insert also have some relevance, especially if they point to sites with a good level of reputation. This practice has been shown to improve your chances of obtaining a good position in the search results.
Write for your users, not for Google
SEO optimization in the past produced something far removed from what we would call good quality content today. To gain top positions on Google, aggressive link building practices were used and the keyword was used in very high percentages in texts. The result? Content designed to please search engine crawlers, but essentially unreadable by a human being. The evolution of SEO and the continuous improvement of Google algorithms make these practices ineffective and anachronistic.
To get to the top positions in search engines there is only one way: create quality content , which is relevant to those who carry out the search and able to satisfy their needs. Any company that wants to seriously address the issue of SEO optimization of its site can no longer ignore a good investment in content creation. Google and users are increasingly aligned and reward those who host informative, original and valuable content on their site.
