Indeed, the need to relate is inherent to kuwait phone number resource people and companies throughout their lives. It is difficult to understand a personal or business evolution without having “prospered” in the way of relating or without having contributed something to someone through the relationship. If we understand Marketing as I understand it (today), a mentality that drives relationships by doing many “small” things in the same direction, then a company that has been operating in the market for years, has been doing “its” Marketing for years and successfully.
There is no doubt that human empathy is key to building relationships, and even more so if our interlocutor or client changes more and more quickly. Here comes the nuance: the fact that you have succeeded in your way of relating until now does not mean that it will be valid for tomorrow . Relating today in the B2B/Industrial world is no longer an exclusive issue of people or products, more factors come into play than ever before: the brand, the content, the digital channels, technology, other consumers, etc.
There is little to say about the speed of change that we all suffer (or as in my case, enjoy) and we only have two options; one is to accept it and understand it and two is to adapt and this is a question of a “neverending” mentality, that is, how do we normalize this in each and every one of us? Connecting much better through your relationships can be a good option.
I have always avoided such absolute terms as “transformation” or “reinvention” but it is undeniable that we must make a great effort to adapt to these changes in habits in the B2B and B2C community and even more so “if we have done well until now”. This is a very silent and culturally dangerous damage if it is not addressed before it shows symptoms. The fact that our way of relating today seems to work by looking at our sales may be fictitious. For this reason, I believe that any B2B company must seek to get ahead and create value in its relationships proactively rather than always reacting.
