URL Structure and Internal Linking
Another important aspect of on-page SEO optimization is to maintain a clear and concise URL structure and implement an effective internal linking strategy. A clear and concise URL structure makes it easier for search engines to crawl and index your pages and enhances the user experience by providing easy-to-navigate links. Internal links help establish a hierarchy within the website, distribute link equity, and promote visibility of important pages, thereby improving Google rankings.
Mobile-friendly website design
In today's mobile-centric world, having a mobile-friendly website design is essential to improving Google rankings. As more and more users access the internet via mobile devices, ensuring your website is responsive on a variety of screen sizes is imperative to maintaining high search rankings. By optimizing for mobile usability, you can enhance the user experience and communicate to search engines that your website is able to meet the needs of mobile users.
