By Ester Ribas , August 5
Optimize your LinkedIn profile for B2B, increase your sales and improve your brand reputation.
LinkedIn has now become the showcase for companies. Selling through this social network is becoming more and more common, especially for B2B companies. This is because it is an ideal network for networking and creating professional relationships of all kinds, whether to sell, collaborate, meet or recommend .
At first, there was a boom in company profiles. Every organization opened a company profile on LinkedIn to share news, videos, resources and any kind of information related to the business. However, this method was cold and impersonal, because you, as a person, didn't know who you were talking to or who was hiding behind that profile.
This is why, over time, B2B salespeople have realized that what works best is having a professional personal LinkedIn profile. Sounds strange, right? But this is nothing more than the CEO or decision-maker within a company becoming the company profile for:
Finding partners, suppliers or customers
Create synergies with other companies
Finding talented professionals, i.e. offering work
Give greater visibility to the company and improve its reputation
Improve SEO (search engine optimization),
Generate traffic by linking to other networks
Generate leads
Having a presence on LinkedIn will help you improve your reputation and brand image, as well as increase your visibility.
Below we will explain how to optimize your LinkedIn profile and thus increase the visibility of your company and your sales by providing trust, veracity, security and value to your users.
How to optimize your LinkedIn profile for the B2B sector
Don't miss this step-by-step guide on how to optimize your LinkedIn profile for the B2B sector. You'll see how your sales will improve. Let's go!
Cover and profile image
Your cover and profile picture are essential. Anyone who wants to talk to you will like to know who you are, see your face, and know that they are not talking to a bot or a ghost account . Give credibility and authenticity to your organization by humanizing it as much as possible. The Internet is already impersonal enough.
As for the cover image, I recommend that you use one related to your sector . For example, if you sell an ERP, then it should be related to software. Another option could be an office or offices, or it could even be related to the product you sell. In this way, users, just by entering your profile and at a glance, will be able to get an idea of the sector you work in or what you are selling.
Name, position and company
It is important that your profile information includes your full name or at least your first and last name. As well as the position you hold and the company you work for . For example, in my case it would be:
Ester Ribas Arbos
Content Manager at Ipanema Communication.
We also recommend that you provide your contact information in this section, such as a phone number, email or any other information that you consider relevant so that they can find you and contact you.
Contact
It is important to enter a phone number and/or email address . This way, your contacts will have an easy and direct way to contact you apart from the messages you can send through the platform.
Language
English and Spanish are essential for establishing relationships both nationally and internationally . Depending on the language set, when you enter someone's profile, it will be shown in your own language even if it is in another language.
URL
Linkedin automatically creates a unique web address for each profile. The problem is that this is usually full of numbers or symbols that do not provide any information. This URL is editable and we recommend that it be your name. For example:
This modification is important both for SEO positioning and for sending it as a resume.
Extract
The summary is the most important area to create a professional personalized profile. In this part, when we create our personal profile on LinkedIn, we can make a summary of who we are, what we have done and what we are doing. However, in the case of the type of profile we want to make, in the summary it is important that you make a description of your company so that a user, when they see what company you work for, does not have to go to your website to look for what you do, but can see it with a quick glance .
Here is an example of a description for your excerpt. It doesn't need to be very long, just enough to mention the most relevant things.
Ipanema Comunicación, an Inbound Marketing Gold Partner HubSpot agency, specialized in B2B businesses and a Consultant and Art Director specialized in Digital Branding.
Our main objective is to accompany you throughout the growth process of your company by aligning branding, marketing and sales with a brilliant Digital strategy. We want to work together with you to improve day after day and help you achieve your goals. Your successes are our successes.
Web Design, Email Marketing, Content Marketing, SEO Positioning, Social Networks... are some of our main actions.
In addition, it is important that you add the direct link to your website in the extract.
Activity
Being active on LinkedIn is important to be seen and known . Having a LinkedIn profile but not doing any kind of interaction on it is like not having anything. You have several options:
Recommend
Recommending or commenting on third-party content is important for getting views.
Post your own content
Take advantage of this opportunity to promote your blog content, announce changes and news in the company, and explain everything that is happening in your organization and that is relevant to your contacts.
LinkedIn Blog
Do you want to position yourself as an expert in your sector? LinkedIn added a blog section a while ago where you can upload your own articles. This is a way to talk about relevant topics related to your company's activity and also to position yourself as a specialist within your sector. Publish regularly on this blog and create your own network of followers.
Participate in Groups
Participating in groups related to your sector or services/products will also help you position yourself within the sector and increase your visibility.
Use SlideShare
SlideShare is a LinkedIn tool that is ideal for sharing presentations. Use it to provide information about a product, service or brand. In this post we will tell you in detail how to do it.
Experience
Although it may not seem like it, your experience is also important. Whoever contacts you will like to know how long you have been in the sector and the company and what you have done in previous years . Your professionalism is based on your professional career.
This is why it is important that you specify…
Company Name
Position in the company
Start date - end date (or current)
Description of the functions performed
Achievements
The achievements section for your professional personal profile is important, since you can add all the objectives achieved through the company , such as awards, certifications, collaborations, etc., and anything that represents a competitive advantage for your company.
As we mentioned at the beginning of this article, LinkedIn has become your company's showcase and as such, it must be organized and optimized to the maximum so that, just like with physical stores, users want to enter.
Other elements to take into account
Results of your presence on LinkedIn
It is important to look at the statistics of your professional profile and see how many people have viewed your profile, how interesting the content you share is ... In this way, you can optimize it to the maximum. In addition, if you have a premium account, it allows you to view all the people who have viewed it (who they are literally), the real visits to your profile (numerical) and from which sectors they visit you the most .
Superconnectors (LION)
They are very influential people within a sector and with a very wide network indonesia telegram dataof contacts. Contacting these people helps you establish a network of contacts with very interesting profiles . It works in such a way that, when a professional becomes a first-level contact (LION), the entire circle of contacts of that person becomes second-level contacts, so that LinkedIn allows the sending of InMail messages.
Degree of contacts
1st degree : all those profiles with whom we have contact because they have accepted our invitation to connect
2nd degree : Contacts of your contacts but with whom you are not directly connected.
3rd degree : profiles connected to second degree contacts.
Export contacts
It is possible to download all your LinkedIn contacts to an Excel file.
Properly optimizing your LinkedIn profile will help you grow your contact list, improve your professional relationships, and increase your sales.
Now it's your turn to optimize your LinkedIn profile for your B2B company and get the most out of it.
