In addition to the marketing tactics we’ve already discussed, you may need to invest in paid advertising on TikTok to further increase your brand’s impact on the app’s audience. With the immense popularity that this platform has achieved, TikTok advertising could be a great addition to your social media strategy.
But advertising on TikTok is not like advertising on other social new zealand whatsapp shopping data channels. In this article, you will find a detailed overview of how to advertise on TikTok and what types of ads you can use.
Summary [ hide ]
1 Types of Ads on TikTok
1.0.1 TikTok Collection Ads
2 Ad Placements Available in TikTok Ads
3 How to Set Up Ads on TikTok
3.4.1 Choose the type or objective of the adv
3.4.2 Select ad placement
3.4.3 Select the type of creativity
3.4.4 Define your target audience
3.4.5 Select a publication type
3.5.1 Use TikTok Promote to Boost Existing Ads
4 How much does it cost to advertise on TikTok?
5 Tips for Making Effective TikTok Ads
Types of Ads on TikTok
TikTok offers many options for advertising on the platform, so you can choose the most effective solution to reach your target audience and convey your message.
Here are the different types of ads you can create through TikTok's ad platform:
Spark ads : TikTok launched this type of ad in 2021, offering brands the ability to sponsor popular organic content related to their products.
Video ads : These ads are full-screen videos ranging from 5 to 60 seconds, which appear in a user's “For You” feed.
Pangle ads : Pangle ’s video platform integrates with TikTok to offer video, native, and banner ads, but this feature is only available in specific countries (not currently in Italy). These types of ads are also known as “payable ads.”
Carousel ads : These ads include up to 10 images and appear in the TikTok news feed.
Similar to carousel ads, there are also generic image-based ads (not necessarily in carousel mode).
Sponsored Content from Influencers : This type of ad on TikTok allows you to convey your message through sponsored content from a TikTok influencer.
Collection Ads : These ads deserve a separate discussion.
