We've previously talked about the importance of connecting with emotions, the inbound marketing process, marketing strategies for schools, etc. But the reality is that brands (including schools) are too busy trying to make money in the quickest and easiest way possible.
email marketing from different brands
Of course sales are a goal, but they are not the end.
Today, the best email marketing tools have features such as list creation, segmenting your future students, message automation, recipient behavior, etc., but the reality is that less than 50% of schools that have these tools use these functions, and when they do, they only seek a commercial vision.
How to do email marketing for your school correctly
The main point is to dare to have a gambling data singapore phone number differentiating element. Experiment, create new email formats and keep trying until you find your formula.
Here are some tips and examples
1. Share values and stories.
Use email to share stories with your future students and parents that inspire confidence and credibility in the values of your educational institution.
An example of this is TOMS, the shoe brand that donates a pair for every pair purchased. Every time a user subscribes to their site, they are sent, thanks to Marketing Automation, an email where the brand explains the brand's purpose and what they want to achieve.
email marketing TOMS
2. Excite the audience.
How about a quick and fun aptitude test where future students can find out what career they would be talented in? Or perhaps a game created by your school so that parents and children can interact and learn at the same time?
Exactly, think about how you could interact with your prospects through their emotions. We assure you that these types of elements add significant added value to your school.
An example of this point is Vans, the urban footwear and accessories brand, which partnered with National Geographic ️to launch a unique limited edition collection.
The email they sent was not aimed directly at selling, but rather at allowing users to play with a tool where they could design their sneakers, using photos from National Geographic. You can do the same within your marketing strategies for schools.
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3. Give your prospects something they want
The basis of Inbound Marketing is that as an institution, you must deliver value, before taking it. Send emails with calendar templates, tools to make studying easier, or school project management. Your prospects will surely appreciate these actions from your marketing department.
cta educational marketing how to attract and retain students in times of covid
4. Educate your audience
Constantly send learning resources by email that help your current and future students or parents. You can use video tutorials, infographics or a blog that is sent as a newsletter.
As you can see, email marketing is good for much more than just selling. Does your school captivate or just invade?
If you need more educational marketing strategies , Kayzen can help you. Be one of the schools that invests wisely and become a driving force for change within the education industry.
