The process described bahrain phone numbers above may seem straightforward at first, however, you should also consider that your business may receive a large number of incoming customers and sales opportunities.
This is when tracking them using software and understanding their journey through the marketing funnel can get tricky. Of course, you need to count every single action a prospect takes! Of course, this is not always possible, efficient or convenient when done manually. However, you can use marketing automation to increase the accuracy and reliability of the results.
First, your marketing team will start by building and setting up a model that accurately scores each of your target customers. This is important because each model is built specifically for your brand or business.
The human element that marketing teams add to their lead scoring systems is crucial, in fact, it helps you better understand your prospects’ journeys and reactions.
However, your leads will grow and be ready to scale. This is when automation becomes important. Marketing automation can track each action taken by each lead, no matter how many you get. This automated process gives you better control over how many points each lead earns.
You also get better control over your leads’ journeys. As soon as they hit a certain score, the automation identifies them and forwards them to the sales team . This way, these specific leads go through a customer journey that’s been created specifically for them.
An example of such a scenario might be that when a prospect reaches a certain score, that prospect is pushed into a specific email campaign where they are encouraged to try a product demo or trial. This system helps them through specific touch points that are likely to increase the chances of making a sale .
