If You Talk Generally About Content In A Meeting, One Person Comes Away namibia phone number resource Imagining A Video; Another Is Ready For A Series Of Blog Posts; And Another Is Envisioning An Influencer Marketing Campaign. Even If You Don’t Yet Have A Specific Content Plan, Be Clear About The Types Of Content That Will Or Won’t Be Effective To Manage Everyone’s Different Expectations About What The Content Is.monica Norton, Head Of Content Marketing, Yelpcontent Strategythis One Isn’t On My List, But There Are People Who Don’t Like When Content Marketers Use The Term “content Strategy” Because Technically, Content Strategy Includes All Areas Of Content, Including Non-marketing Content (I.

E., Internal Docs).when Most People Say “content Strategy,” They Usually Mean “content Marketing Strategy.” It’s People Get Really Worked Up About This.”andy Crestodina, Co-founder And Cmo, Orbit Media Studiosengagementi Shiver Anytime A Marketer Talks About Engagement. What Exactly Is Engagement? Ask Marketers What They Think It Means, And You’ll Get Different Answers. So, Next Time You Catch Yourself About To Utter The Word “engagement,” Stop. Ask Yourself, What Exactly Do You Mean?andrew Davis, Author And Keynote Speaker, Monumental Shiftholisticit’s Any Time Someone Says They Offer “holistic” Services.