To understand everything in detail and see how RD works in practice, grab a glass of water and read until the end.
What is RD Station?
RD Station is a cloud-based software (i.e., no download required) developed by the company Resultados Digitais , founded in 2011 in the city of Florianópolis by Eric Santos and André Siqueira .
With +40 thousand customers , the company (which today also goes by the name RD Station) is one of the biggest authorities when it comes to digital marketing , not only in Brazil but throughout Latin America.
If you've ever looked for content about board members email lists marketing and sales, the chances of you landing on their website are very high, since RD's blog is a reference and receives millions of monthly visits.
Furthermore, RD is the creator of the RD Summit event , which grew from 300 participants (in 2013, in its 1st edition) to currently the largest marketing and sales event in Latin America .
Knowing this, I absolutely need to use RD to be successful in my digital marketing strategy, right?
WRONG! And if someone tries to convince you of this, be suspicious .
What is RD Station for?
RD Station is a digital marketing ERP. In other words, it is an online tool that helps you organize and automate the entire marketing and sales process in a single connected tool .
Given the company’s popularity, many marketing and sales teams rely on RD in their day-to-day work, but the question that always remains is…
Is RD Station worth it?
In fact, RD Station has several interesting features and functionalities that I will present to you here.
But speaking of benefits , which are different from features, in my opinion there are four that are fundamental and that weigh in when answering the question:
Why hire RD Station?
1. Brings together the main features in a simple and intuitive way
Instead of having to hire several tools separately (for example, one for sending emails, another for scheduling posts on social media, creating landing pages, reports, etc.), RD allows you to have all of this in one place .
So, in addition to being a very simple software to use , it unifies the main digital marketing tools, making your life easier.
2. Payment in Brazilian Real
We cannot fail to consider payment in local currency , especially in difficult times and with the devaluation of the real, do you agree?
Considering that some of the main tools on the market are foreign and therefore paid in dollars, this ends up weighing on your pocket.
3. Quality technical support in Portuguese
Another very important benefit is quality support , and in Portuguese (in case the language is a barrier for you).
The RD team is highly qualified, helpful and has excellent technical knowledge. This ends up being quite interesting, especially if you are not an expert in the subject.
4. Integration with the main tools
The last benefit, which for me is fundamental, is the fact that as they are very popular, they offer integration with the main tools available on the market.
