Let's eat chistorra and open the wine, because mailing to Spain is still fine gold.
A recent study by Experian Marketing Services, entitled “ Email Marketing Benchmark 2016 ”, reveals some important findings that highlight the exceptional performance of email marketing in the Iberian country.
Mailing in Spain, with a taste of glory
First of all, and perhaps most notably, the unsubscribe rate for mailing is very low : it is limited to just 0.04%. This is why mailing is perhaps one of the techniques that offers the best prospects for Spanish marketers.
[tweetthis twitter_handles=»@mittum»]The unsubscribe rate for #mailing in #Spain is just 0.04% according to @ExperianMkt[/tweetthis]
If we go deeper into the study, we will also find that Spain is registered, among the comparisons, as the country with the lowest number of bounced emails. For example, in the European context, the Spanish rate of bounced emails is 1.92%, compared to 2.29% in Germany and 3.36% in France.
Of course, it may not all be rosy . Although it is minimal, the number of openings in Spanish mailings has worsened, going from 29.76% to the current 29.10%. From there, the effectiveness of openings is distributed in different ways, between the Banking, Insurance, B2B sectors, among others.
Mittum's role in the performance of Spanish mailing
We cannot say that Mittum has achieved the highest marks for the vp compliance email lists sector, but we have certainly contributed our grain of sand.
Having low mailing rates and few bounced emails is proportional to the effort we put into being the best deliverability tool.
The fact that we have been sending for so long and know very well how each of the email ISPs behaves, our technology adapts in real time to the sending patterns that optimize that "delivery" based on the size of the database, the quality of the database or the response of the users, etc., which allows us to maximize delivery rates, overcoming the great enemy of sending mass emails that classifies us as spam and our email never reaches the " inbox ."
3 basic reasons why target segmentation is necessary in mailing
Another layer that sets us apart in email marketing in Spain is precisely that know-how we have in mailing, and making it available to our clients, even in some cases to send with third-party tools, because in many cases the difference is not in the tool, but in what to send, to whom, how to segment, at what time, on what day, among others. There, without a doubt, our expertise is a differentiator.
