The unexpected and strange 2020 has brought us to the world of marketing with incessant activity and action. With this inertia, we start 2021 with more news and trends than ever in digital marketing , the vast majority caused by the unexpected current events to which consumers, companies, brands, businesses... have had to adapt.
2021 trends in digital marketing
• Storydoing: There is an increasing desire for greater public involvement. This way, we get more interaction and can better understand their interests, tastes… brands are no longer just looking to tell stories, but to get people involved and live their own brand experience.
A recent example of this type of campaign is the challenges that thousands of brands around the world are launching for reels and tik tok. With this type of campaign, they get everyone involved in the brand.
For example, the challenge on TikTok created by the movie Jumanji has received thousands of entries #jumanjichallenge:
ORIGINAL
EXAMPLE OF CHALLENGE
• New advertising formats:
- Online television channels: More and more of them are australia business email list emerging and the competition is greater: Netflix, Amazon Prime, Disney+, Movistar, HBO... A new, very interesting Internet advertising market is opening up for companies.
- Wearables: Very interesting due to the large amount of information they store about their users.
- Online radio or podcast: They have almost completely replaced conventional radio.
• Voice assistants: Similarly, there is a growing trend towards the use of these voice assistants. The proliferation of these also implies a greater importance of voice searches, which must be taken into account when establishing a company's SEO strategy.
• Streaming broadcasts: They are becoming more and more important to take into account. Especially after this year, where business events, sporting events, etc. have had no choice but to use online broadcasting and have managed to get the most out of them. In addition, more and more influencers, marketing gurus, etc. are joining these new online broadcasting channels such as Twitch; where a few days ago the gaming influencer TheGrefg kept 2.5 million people connected.
